College of Management

National Cheng Kung University

Phone886-6-2757575 Ext. 53000
Emailem53000@email.ncku.edu.tw
Websitehttp://www.management.ncku.edu.tw/main.php

Research Output 1979 2020

1 results
Publication Year, Title (descending)

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2017

Factors Influencing the Success of Permission-Based E-Mail Marketing Websites: An Integrated Perspective

Lin, H-H., Li, H-T. & Wang, Y-S., 2017, Handbook of Research on Technology Adoption, Social Policy, and Global Integration. IGI Global, p. 300-327

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed)