College of Management

Student theses

Exploring the Adoption of Online Product Reviews via the Yale Model: Brand Commitment and Need-for-cognition as Moderators

Author: 子儀, 葉., 2016 Aug 2

Supervisor: Chang, H. (Supervisor)

Student thesis: Master's Thesis

Exploring the Effects of the In-flip Classroom and Considering Social Information in Constructing Learning Topic Maps

Author: 昱弘, 蔣., 2018 Mar 28

Supervisor: Wang, H. (Supervisor)

Student thesis: Doctoral Thesis

Exploring the Factors Affecting the Continuance Use of Social Network Sites For Political Participation

Author: 達, 莫., 2014 Feb 7

Supervisor: Chen, J. (Supervisor)

Student thesis: Master's Thesis

Exploring the Marketing Effect of Social Media – A Example of Fanpage Coffee Commercial

Author: 郡捷, 廖., 2014 Jan 10

Supervisor: Yeh, Q. (Supervisor)

Student thesis: Master's Thesis

Exploring the Public Bicycle Adopting Intention with Behavioral Reasoning Theory-Taking YouBike as an Example

Author: 廷毅, 劉., 2018 Aug 25

Supervisor: Lin, T. (Supervisor)

Student thesis: Master's Thesis

Exploring the Relationship of CSR and Consumer Product Response in a Product-harm Crisis – An Example of Smart Phones

Author: 琇喻, 楊., 2018 Jul 18

Supervisor: Yeh, Q. (Supervisor)

Student thesis: Master's Thesis

Exploring the Role of Shared Understanding on Effectiveness of IT Start-up Team at Co-working Space

Author: 氏翠玲, 阮., 2018 Jan 23

Supervisor: Chen, J. (Supervisor)

Student thesis: Master's Thesis

Exploring the use of bike sharing system on tourism experience

Author: 家怡, 黃., 2018 Jul 18

Supervisor: Chen, C. (Supervisor)

Student thesis: Master's Thesis

Extension Study of the Ambidexterity Theory of Leadership for Innovation at the Individual Employee Level

Author: 亞姆, 利., 2016 Feb 15

Supervisor: Shih, H. (Supervisor)

Student thesis: Master's Thesis

Facebook C2C Social E-commerce Groups: An Experimental Study of Onlines Impulsive Buying

Author: 力娜, 孫., 2014 Aug 16

Supervisor: Chen, J. (Supervisor)

Student thesis: Master's Thesis

Factors Affecting Corporate Implementation of CSR: An Empirical Study of Taiwan

Author: 欣儀, 劉., 2014 Jul 11

Supervisor: Kang, H. (Supervisor)

Student thesis: Master's Thesis

Factors Affecting Customer’s Switching Behavior:A Segmentation Study of Islamic Bank Customers in Aceh Indonesia

Author: 達儒, 杜., 2015 Jun 9

Supervisor: Kao, J. (Supervisor)

Student thesis: Master's Thesis

Factors affecting the intention to adopt electric car sharing system

Author: 成謙, 葛., 2018 Jul 5

Supervisor: Chen, C. (Supervisor)

Student thesis: Master's Thesis

Factors Affecting the Perceived Value of Customization: A case of Physical Albums

Author: 冠文, 陳., 2018 Jun 22

Supervisor: Lai, M. (Supervisor)

Student thesis: Master's Thesis

FACTORS AND COUNTERMEASURES FOR CRASHES AND GATE-BREAKING INCIDENTS AT HIGHWAY-RAIL GRADE CROSSINGS

Author: 治平, 林., 2015 Feb 12

Supervisor: Hu, S. (Supervisor)

Student thesis: Doctoral Thesis

Factors Influencing International Students to Study at Universities in Taiwan: A Study Using Conjoint Analysis

Author: 秋莊, 黎., 2014 Jun 25

Supervisor: Tsai, Y. (Supervisor)

Student thesis: Master's Thesis

Factors Influencing Purchase Intention of Singing Concert: A Perspective from Theory of Planned Behavior

Author: 君琳, 廖., 2018 Jul 5

Supervisor: Lai, M. (Supervisor)

Student thesis: Master's Thesis

Factors that Influence Impulsive Buying on Social Networking Sites Platforms: The Case of Facebook for Social E-commerce

Author: 龍, 狄., 2014 Sep 2

Supervisor: Chen, J. (Supervisor)

Student thesis: Master's Thesis

Factors That Influence People’s Intention to Start a Tech Startup: The Study in Thailand

Author: 平, 李., 2016 Aug 24

Supervisor: Hsu, C. (Supervisor)

Student thesis: Master's Thesis

Forecasting of Multiple-factor Fuzzy Time Series with a Steady-State Probabilities Model

Author: 宣佑, 陳., 2015 Jun 22

Supervisor: Li, S. (Supervisor)

Student thesis: Master's Thesis

Foreign vs Global Consumer Culture Positioning: An Authenticity Evaluation in the Context of Bubble Tea

Author: 和萬, 白., 2017 Aug 2

Supervisor: Kao, J. (Supervisor)

Student thesis: Master's Thesis

Frankel and Lee (1998)股票剩餘利益理論在台灣市場適用性評估

Author: 國芬, 石., 2017 Jun 30

Supervisor: Chou, T. (Supervisor)

Student thesis: Master's Thesis

From Market Share’s Point of View in Discussing the Corporate Strategy of Competition and Collaboration

Author: 子軒, 林., 2017 Jul 25

Supervisor: Liang, S. (Supervisor)

Student thesis: Master's Thesis

From Simple to Compound: How Firms' Relationships Influence Brand Evaluation in Smartphone Market

Author: 鵬翔, 徐., 2017 May 11

Supervisor: Kao, J. (Supervisor)

Student thesis: Master's Thesis