Department of Business Administration

Organization profile

Organisation profile

>Department Vision Global Perspective Professionalism & Innovation Integrity & Pragmatism >Department Mission "Accumulate professional knowledge from countless sources to cultivate future business leaders with innovative thinking, integrity, and global perspective." >CURRICULUM: ・Undergraduate Program The courses in the undergraduate program include not only the training for integration and application of courses in business knowledge of finance, accounting and strategic thinking, but they also allow students to discover various courses in other fields of study. Combined together with the University’s compulsory social science courses, the program is designed to educate them in society value and ethics as well. ・Masters Program The MBA program provides various research method courses, seminars, and advanced courses in professional skills for advancing students’ research study. The seminars also aim to promote students’ creativity, which prepares them for future career pursuit in public organizations or academic studies. ・Doctoral Program The Doctoral program provides students opportunities to be exposed to numerous international conferences. The Department also invites today’s leading business thinkers from around the world to the University to share their personal philosophies and experiences with students, inspiring students to specialize in creative problem-solving through well-trained researches and studies. >DEVELOPMENT 1.Education Approach ・The Department encourages the establishment of mutual relationships between the faculty and students. Not only is the training of professional knowledge developed, but the abilities of organizing and presentation are also emphasized. ・ We recruit new faculty members with diversified expertise to strengthen students' professional knowledge. ・The Department usually holds business management application-oriented seminars to examine and strengthen the applicability of theories. 2.Research The Department encourages faculty members to do cooperative projects with other departments. Students are encouraged to participate in research projects to develop their research abilities. 3.Service The Department provides management services to public and private business organizations to create connections for students’ future employment opportunities. 4.International Partnership The Department puts great efforts in establishing cooperative partnerships with overseas universities, for academic research projects and mutual communication activities in order to create an international business management viewpoint for students.

Fingerprint Dive into the research topics where Department of Business Administration is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.

Industry Engineering & Materials Science
Innovation Engineering & Materials Science
Moderators Engineering & Materials Science
Information systems Engineering & Materials Science
Managers Engineering & Materials Science
Personnel Engineering & Materials Science
Taiwan Business & Economics
Marketing Engineering & Materials Science

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Projects 1995 2020

Research Output 1992 2020

The effect of inter- and intra-regional geographic diversification strategies on firm performance in China

Tsai, H., Ren, S. & Eisingerich, A. B., 2020 Jan 13, In : Management Decision. 58, 1, p. 16-38 23 p.

Research output: Contribution to journalArticle

Geographic diversification
Diversification strategy
Firm performance
Consumer behavior
Elaboration likelihood model
Panel study

Student theses


Author: 金樺, 莊., 2016 Jun 24

Supervisor: Kang, H. (Supervisor)

Student thesis: Master's Thesis

An Access-based Consumption Evaluation on Users' Long-term CityBike-renting intention: The Perspective from Consumption Values

Author: 庭昱, 曾., 2018 Aug 28

Supervisor: Chang, H. (Supervisor)

Student thesis: Master's Thesis

An Application of Conjoint Analysis to Consumer Preference of Brunch Restaurants in Taiwan

Author: 建翔, 方., 2015 Jun 29

Supervisor: Tsai, Y. (Supervisor)

Student thesis: Master's Thesis