Organisation profile
Organisation profile
>Department Vision
Global Perspective
Professionalism & Innovation
Integrity & Pragmatism
>Department Mission
"Accumulate professional knowledge from countless sources to cultivate future business leaders with innovative thinking, integrity, and global perspective."
>CURRICULUM:
・Undergraduate Program
The courses in the undergraduate program include not only the training for integration and application of courses in business knowledge of finance, accounting and strategic thinking, but they also allow students to discover various courses in other fields of study. Combined together with the University’s compulsory social science courses, the program is designed to educate them in society value and ethics as well.
・Masters Program
The MBA program provides various research method courses, seminars, and advanced courses in professional skills for advancing students’ research study. The seminars also aim to promote students’ creativity, which prepares them for future career pursuit in public organizations or academic studies.
・Doctoral Program
The Doctoral program provides students opportunities to be exposed to numerous international conferences. The Department also invites today’s leading business thinkers from around the world to the University to share their personal philosophies and experiences with students, inspiring students to specialize in creative problem-solving through well-trained researches and studies.
>DEVELOPMENT
1.Education Approach
・The Department encourages the establishment of mutual relationships between the faculty and students. Not only is the training of professional knowledge developed, but the abilities of organizing and presentation are also emphasized.
・ We recruit new faculty members with diversified expertise to strengthen students' professional knowledge.
・The Department usually holds business management application-oriented seminars to examine and strengthen the applicability of theories.
2.Research
The Department encourages faculty members to do cooperative projects with other departments. Students are encouraged to participate in research projects to develop their research abilities.
3.Service
The Department provides management services to public and private business organizations to create connections for students’ future employment opportunities.
4.International Partnership
The Department puts great efforts in establishing cooperative partnerships with overseas universities, for academic research projects and mutual communication activities in order to create an international business management viewpoint for students.
Fingerprint
Dive into the research topics where Department of Business Administration is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
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Profiles
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Exploring the Institutional Logics of Digital Servitization: Competing Institutional Logics, Agency, and Organizational Resilience
Huang, C.-H. (PI)
25-08-01 → 26-07-31
Project: Research project
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Exploring the Institutional Logics of Digital Servitization: Competing Institutional Logics, Agency, and Organizational Resilience
Huang, C.-H. (PI)
27-08-01 → 28-07-31
Project: Research project
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Exploring the Institutional Logics of Digital Servitization: Competing Institutional Logics, Agency, and Organizational Resilience
Huang, C.-H. (PI)
26-08-01 → 27-07-31
Project: Research project
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An AIDA model of Taiwanese learners’ participation in online influencers’ language courses: self-congruence and influencer attractiveness as moderators
Chang, H. H., Yeh, S. S., Yeh, Y. A. & Chen, L. Y., 2026, (Accepted/In press) In: Electronic Commerce Research.Research output: Contribution to journal › Article › peer-review
Open Access -
Employing a hierarchical data envelopment analysis to evaluate the competitiveness of listed companies in Indonesia
Liu, S. T., Huang, C. H., Danarsari, D. N., Widyastaman, P. A. & Huang, Y. S., 2026 Mar, In: Asia Pacific Management Review. 31, 1, 100387.Research output: Contribution to journal › Article › peer-review
Open Access2 Link opens in a new tab Citations (Scopus) -
Measuring the sustainability management performance of international tourist hotels: development and application of a balanced scorecard
Tseng, H. Y., Wu, H. Y. & Yeh, S. S., 2026, (Accepted/In press) In: Tourism Recreation Research.Research output: Contribution to journal › Article › peer-review
Student theses
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2015年消費者赴日旅遊之決定性因素研究
金樺, 莊 (Author), Kang, H.-H. (Supervisor), 2016 Jun 24Student thesis: Master's Thesis
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A Motivation -Opportunity-Ability Model and Experience- Expectation Satisfaction of Food Delivery Platform Behavior
善安李 (Author), Chang, H.-H. (Supervisor), 2021Student thesis: Doctoral Thesis
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An Access-based Consumption Evaluation on Users' Long-term CityBike-renting intention: The Perspective from Consumption Values
庭昱, 曾 (Author), Chang, H.-H. (Supervisor), 2018 Aug 28Student thesis: Master's Thesis