Department of Business Administration

Research Output 1992 2019

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Chapter (peer-reviewed)
2017

Factors Influencing the Success of Permission-Based E-Mail Marketing Websites: An Integrated Perspective

Lin, H-H., Li, H-T. & Wang, Y-S., 2017, Handbook of Research on Technology Adoption, Social Policy, and Global Integration. IGI Global, p. 300-327

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)