Department of Business Administration

Research Output 1992 2020

Chapter (peer-reviewed)

Factors Influencing the Success of Permission-Based E-Mail Marketing Websites: An Integrated Perspective

Lin, H-H., Li, H-T. & Wang, Y-S., 2017, Handbook of Research on Technology Adoption, Social Policy, and Global Integration. IGI Global, p. 300-327

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)