Department of Business Administration

Student theses

2015年消費者赴日旅遊之決定性因素研究

Author: 金樺, 莊., 2016 Jun 24

Supervisor: Kang, H. (Supervisor)

Student thesis: Master's Thesis

An Access-based Consumption Evaluation on Users' Long-term CityBike-renting intention: The Perspective from Consumption Values

Author: 庭昱, 曾., 2018 Aug 28

Supervisor: Chang, H. (Supervisor)

Student thesis: Master's Thesis

An Application of Conjoint Analysis to Consumer Preference of Brunch Restaurants in Taiwan

Author: 建翔, 方., 2015 Jun 29

Supervisor: Tsai, Y. (Supervisor)

Student thesis: Master's Thesis

An Application of Conjoint Analysis to the Optimal Combination of the Product Attributes of Freemium Mobile Games

Author: 宸杰, 羅., 2016 Jan 26

Supervisor: Chuang, S. (Supervisor)

Student thesis: Master's Thesis

An Application of Conjoint Analysis to the Optimal Combination of the Product Attributes of Mobile Phone Product

Author: 氏碧庄, 陳., 2017 Jun 20

Supervisor: Tsai, Y. (Supervisor)

Student thesis: Master's Thesis

An ELM model of Facebook Second-hand Marketplace Characteristics on Consumer Respond Action: Impulsiveness as a Moderator

Author: 少騫, 林., 2017 Aug 9

Supervisor: Chang, H. (Supervisor)

Student thesis: Master's Thesis

An Examination of the Impact of Hospital Reputation and Trust in Physician on Patient Satisfaction

Author: 適燕, 杜., 2014 Aug 5

Supervisor: Huang, C. Y. (Supervisor)

Student thesis: Master's Thesis

An Integrated Model for Continued Online Banking Services Usage Intention: System Usability and System Trust Perspective

Author: 瑞霖, 簡., 2014 Aug 5

Supervisor: Tsai, H. (Supervisor)

Student thesis: Doctoral Thesis

An Integration of Antecedents Mediators Moderators and Outcomes of Brand Equity and Behavior Intention

Author: 英凱, 廖., 2014 Aug 2

Supervisor: Fang, S. (Supervisor)

Student thesis: Doctoral Thesis

Applying PPM Theory to Investigate Channel Switching Behaviors: Mobile Shopping Self-efficacy and Switching Costs as Moderators

Author: 泗妤, 李., 2015 Jul 21

Supervisor: Chang, H. (Supervisor)

Student thesis: Master's Thesis

A study of customer’s resistance behavior on mobile shopping via Status Quo Bias(SQB) Theory

Author: 致廷, 林., 2016 Aug 24

Supervisor: Chang, H. (Supervisor)

Student thesis: Master's Thesis

A Study on Corporate Social Responsibility and Corporate Performance in Taiwan and China: A Quantile Regression Approach

Author: 書屏, 呂., 2014 Jun 26

Supervisor: Kang, H. (Supervisor)

Student thesis: Doctoral Thesis

A Yale model of Green Message Sharing Intention on Social Networking Sites: Environmental Consciousness as a Moderator

Author: 佩茹, 李., 2018 Sep 4

Supervisor: Chang, H. (Supervisor)

Student thesis: Master's Thesis

Consumer Attitude toward Unknown Brand Product: Product Category as Moderator

Author: 佳儀, 林., 2018 Jul 10

Supervisor: Lai, M. (Supervisor)

Student thesis: Master's Thesis

Consumer Preferences for Attribute of Hypermarket Stores: A Study Using Conjoint Analysis

Author: 偉, 曾., 2016 Sep 7

Supervisor: Tsai, Y. (Supervisor)

Student thesis: Master's Thesis

Consumer Response to Marketing Effect of Corporate Social Responsibility – An Experiment

Author: 于軒, 黃., 2015 Jun 24

Supervisor: Yeh, Q. (Supervisor)

Student thesis: Master's Thesis

Consumers' Product Experience Disclosure on Virtual Brand Community: From the Perspective of Privacy Calculus

Author: 浩然, 孫., 2018 Oct 5

Supervisor: Chang, H. (Supervisor)

Student thesis: Master's Thesis

Cross-Field Learning in Open Innovation Team: The Perspective of Transactive Memory Systems

Author: 廷宇, 聶., 2015 Jul 22

Supervisor: Chen, S. (Supervisor)

Student thesis: Master's Thesis

Effects of China Join ASEAN on MNCs Cross-border M&A

Author: 莉雯, 黃., 2015 Jan 8

Supervisor: Chuang, S. (Supervisor)

Student thesis: Doctoral Thesis

Effects of China Join ASEAN on MNCs Cross-border M&A

Author: 莉雯, 黃., 2015 Jan 8

Supervisor: Kang, H. (Supervisor)

Student thesis: Doctoral Thesis

Exploring the Adoption of Online Product Reviews via the Yale Model: Brand Commitment and Need-for-cognition as Moderators

Author: 子儀, 葉., 2016 Aug 2

Supervisor: Chang, H. (Supervisor)

Student thesis: Master's Thesis

Exploring the Relationship of CSR and Consumer Product Response in a Product-harm Crisis – An Example of Smart Phones

Author: 琇喻, 楊., 2018 Jul 18

Supervisor: Yeh, Q. (Supervisor)

Student thesis: Master's Thesis

Factors Affecting the Perceived Value of Customization: A case of Physical Albums

Author: 冠文, 陳., 2018 Jun 22

Supervisor: Lai, M. (Supervisor)

Student thesis: Master's Thesis

Factors Influencing International Students to Study at Universities in Taiwan: A Study Using Conjoint Analysis

Author: 秋莊, 黎., 2014 Jun 25

Supervisor: Tsai, Y. (Supervisor)

Student thesis: Master's Thesis