Department of Business Administration

Search results

• 打廣告自己來!CEO代言人特質及可信度對廣告效果的影響

  Author: 琬晴, 黃., 2015 Aug 5

  Supervisor: Tsai, H. (Supervisor)

  Student thesis: Master's Thesis

• 採購目標價格的訂定與預測-以A公司PET材質之原物料為例

  Author: 力勤, 柯., 2015 Jun 9

  Supervisor: Kang, H. (Supervisor)

  Student thesis: Master's Thesis

• 探究循環經濟下的價值共創：以台灣水泥和平廠為例

  Author: 盧, 咨., 2019 Jan 16

  Supervisor: Chou, H. (Supervisor)

  Student thesis: Master's Thesis

• 探究生態系統中之競爭、合作與競合：以一卡通的生態系統發展為個案

  Author: 賴, 韻., 2019 Jul 16

  Supervisor: Chou, H. (Supervisor)

  Student thesis: Master's Thesis

• 探究產學合作脈絡下新產品開發之資源動員

  Author: 琬鈞, 黃., 2016 Aug 11

  Supervisor: Chou, H. (Supervisor)

  Student thesis: Master's Thesis

• 探索技術創新於網絡中商業化策略發展過程：以A公司的光學膜為例

  Author: 欣原, 蔡., 2017 Jul 20

  Supervisor: Chou, H. (Supervisor)

  Student thesis: Master's Thesis

• 探討企業社會責任之實踐對組織公民行為之影響

  Author: 佩芬, 賴., 2014 Aug 21

  Supervisor: Yeh, Q. (Supervisor)

  Student thesis: Master's Thesis

• 探討台灣中小型家族企業創業者實施專業經理人接班計畫—以甲公司為例

  Author: 森陸, 葉., 2016 Aug 23

  Supervisor: Chang, H. (Supervisor)

  Student thesis: Master's Thesis

• 探討台灣企業面對國家文化的異同所調整的人資制度─以泰國K公司與中國D公司為例

  Author: 維君, 王., 2015 Jun 16

  Supervisor: Wang, Y. (Supervisor)

  Student thesis: Master's Thesis

• 探討品牌活化策略、知覺價值、品牌形象與購買意願之影響：以A牌蕃茄汁為例

  Author: 富中, 丁., 2017 Aug 29

  Supervisor: Tsai, H. (Supervisor)

  Student thesis: Master's Thesis

• 探討影響台北市房價之經濟與非經濟因素

  Author: 瑋軒, 許., 2014 Jul 8

  Supervisor: Chuang, S. (Supervisor)

  Student thesis: Master's Thesis

• 探討文化智能與跨文化溝通恐懼之間的關係：以國際學位生為例

  Author: 芳怡, 林., 2014 Sept 11

  Supervisor: Fang, S. (Supervisor)

  Student thesis: Master's Thesis

• 探討新創事業之商業模式－以一間封口機品牌商為例

  Author: 許, 冠., 2019 Jul 22

  Supervisor: Chou, H. (Supervisor)

  Student thesis: Master's Thesis

• 探討消費者對於機器人理財之態度與使用意願之研究

  Author: 冠丞, 陳., 2018 Jun 27

  Supervisor: Chuang, S. (Supervisor)

  Student thesis: Master's Thesis

• 探討消費者持續使用行動商務App之影響因素

  Author: 芝宇, 陳., 2017 Jun 22

  Supervisor: Tsai, Y. (Supervisor)

  Student thesis: Master's Thesis

• 探討社會認同、自我一致性、產品稀少性、產品價格與購買意願之影響：以奢侈品為例

  Author: 科吉, 沈., 2017 Aug 29

  Supervisor: Tsai, H. (Supervisor)

  Student thesis: Master's Thesis

• 探討長尾產品起飛的關鍵要素--以I公司交易訂單資料庫為研究

  Author: 佳穎, 宋., 2018 Jul 24

  Supervisor: Tsai, H. (Supervisor)

  Student thesis: Master's Thesis

• 探討雙元性策略之前因與其對企業績效之影響-以台灣中小企業為例

  Author: 佳蓉, 蔣., 2014 Aug 1

  Supervisor: Tsai, H. (Supervisor)

  Student thesis: Master's Thesis

• 探討飢餓行銷透過口碑與從眾行為對消費者購買行為之影響-產品以義美-厚奶茶為例

  Author: 孟儒, 江., 2018 Jun 22

  Supervisor: Tsai, Y. (Supervisor)

  Student thesis: Master's Thesis

• 政治及經濟事件影響台灣對轉中國及越南投資狀況之研究

  Author: 沛珮, 佘., 2016 Jul 4

  Supervisor: Wang, Y. (Supervisor)

  Student thesis: Master's Thesis

• 教育訓練、心理資本與員工留任之關連性

  Author: 淑芬, 賴., 2016 Jun 20

  Supervisor: Wang, Y. (Supervisor)

  Student thesis: Master's Thesis

• 文創商品之產品美學、產品實用性、環保標籤對消費者購買意圖之影響：以情感依附為中介變項

  Author: 莞如, 潘., 2017 Jun 16

  Supervisor: Tsai, H. (Supervisor)

  Student thesis: Master's Thesis

• 文化創意產業之機會辨識關鍵因素探討

  Author: 英瑋, 張., 2016 May 4

  Supervisor: Tsai, H. (Supervisor)

  Student thesis: Master's Thesis

• 新藥解盲失敗對生技股股價的影響

  Author: 銘聖, 劉., 2017 Aug 31

  Supervisor: Chuang, S. (Supervisor)

  Student thesis: Master's Thesis

• 於企業網絡相互依賴結構中之策略實踐：一個蛋品供應商之個案研究

  Author: 陳, 昭., 2019 Jul 22

  Supervisor: Chou, H. (Supervisor)

  Student thesis: Master's Thesis