Student theses
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Successfully build the brand through Content Marketing by Digital Marketing features- A case in Smart Phone Brand
Author: 奕宏, 盧., 2020Supervisor: Lai, M. (Supervisor)
Student thesis: Doctoral Thesis
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Taiwanese Self-initiated Expatriates’ Cross-cultural Adjustment in China: The Cases of High Technology Industry
Author: 筱棋, 王., 2020Supervisor: Wang, Y. (Supervisor)
Student thesis: Doctoral Thesis
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Taiwan’s Tourism Demand Analysis: the Case of Inbound and Internal Tourists
Author: 彥勳, 陳., 2018 Jan 2Supervisor: Kang, H. (Supervisor)
Student thesis: Doctoral Thesis
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Team Learning in Open Innovation Teams: The Case of the MOST Promoting Program for Cross-Field Creative Scenario Value-Adding
Author: 冠宜, 吳., 2018 Jul 1Supervisor: Chen, S. (Supervisor)
Student thesis: Master's Thesis
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Technology Relatedness and M&A Performance:A Perspective of Property Rights
Author: 一展, 方., 2016 Aug 19Supervisor: Fang, S. (Supervisor)
Student thesis: Doctoral Thesis
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The AIDA Model and Impulsiveness on Consumer Response Action to Native Advertisement
Author: 磊, 楊., 2017 Sept 13Supervisor: Chang, H. (Supervisor)
Student thesis: Master's Thesis
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The Anchoring Effect of Price Promotion on Consumers' Value Perception and Quantity Decision: A case of bottled water
Author: 錡, 陳., 2019Supervisor: Lai, M. (Supervisor)
Student thesis: Doctoral Thesis
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The Application of Conjoint Analysis on Consumer Preferences for Leaf Vegetable
Author: 渝榛, 張., 2020Supervisor: Chuang, S. (Supervisor)
Student thesis: Doctoral Thesis
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The Application of Conjoint Analysis on Consumer Preferences for Smartphone
Author: 奕瑄, 潘., 2020Supervisor: Chuang, S. (Supervisor)
Student thesis: Doctoral Thesis
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The Architectural Control of Modular Product: The Case Study of Qualcomm
Author: 昱秀, 林., 2020Supervisor: Shiu, J. (Supervisor)
Student thesis: Doctoral Thesis
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The Attribution Theory on Interactional Justice Disappointment and Complaints in Online Service Failure
Author: 媛媛, 黃., 2019Supervisor: Chang, H. (Supervisor)
Student thesis: Doctoral Thesis
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The Cognitive Capability of the Senior Executive and the Dynamic Capability Building-The Case Study of Taiwan Small and Medium-sized Machine Tool Enterprises -
Author: 百洲, 劉., 2020Supervisor: Shiu, J. (Supervisor)
Student thesis: Doctoral Thesis
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The Construction of Green Energy Electric Vehicle Ecosystem: The Case of Kymco
Author: 靖涵, 黃., 2020Supervisor: Fang, S. (Supervisor)
Student thesis: Doctoral Thesis
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The Decision -Makings for the Open Innovation Under The Uncertainty -The Cognitive Capability of the Senior Executives
Author: 靜卿, 林., 2020Supervisor: Shiu, J. (Supervisor)
Student thesis: Doctoral Thesis
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The Decisive Factors Affecting Customers' Using of Mobile Payment
Author: 恩洋, 蔡., 2020Supervisor: Kang, H. (Supervisor)
Student thesis: Doctoral Thesis
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The Determinant of Adult Self E-Learning Effectiveness: The Perspective of Andragogy and Media Synchronicity Theory
Author: 丞甫, 張., 2016 Aug 24Supervisor: Chang, H. (Supervisor)
Student thesis: Master's Thesis
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The Determinants of Trust Transfer on Mobile Shopping Decision: Flow Experience as a Moderator
Author: 品葳, 何., 2015 Jul 2Supervisor: Chang, H. (Supervisor)
Student thesis: Master's Thesis
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The Development of an Intelligent Inspection System: A case study of could computing under Industry 4 0
Author: 聖賢, 陳., 2021Supervisor: Chang, H. (Supervisor)
Student thesis: Doctoral Thesis
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The Effect of Consumption Value Social Capital and Sense of Virtual Community on the Value of Co-created Information
Author: 彥鈞, 陳., 2014 Nov 21Supervisor: Chang, H. (Supervisor)
Student thesis: Master's Thesis
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The Effect of Corporation Diversification on Innovation
Author: 秋霖, 李., 2015 Jul 3Supervisor: Chiang, M. (Supervisor)
Student thesis: Master's Thesis
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The Effect of Different Advertising Appeals on Advertising Effect of Microfilm
Author: 鈺炘, 王., 2017 Sept 1Supervisor: Lai, M. (Supervisor)
Student thesis: Master's Thesis
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The Effect of Internet Banking Service Recovery on Using Mobile Banking: Transaction Frequency as a Moderator
Author: 尉宗, 邱., 2015 Feb 12Supervisor: Chang, H. (Supervisor)
Student thesis: Master's Thesis
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The Effect of Job Characteristics on Job Satisfaction for Younger and Older Employees
Author: 鴻仁, 徐., 2016 Jun 4Supervisor: Wang, Y. (Supervisor)
Student thesis: Master's Thesis
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The Effect of Loyalty Program Relational Benefits on Long-term Customer Relationship
Author: 睿芹, 張., 2018 Sept 5Supervisor: Chang, H. (Supervisor)
Student thesis: Master's Thesis
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The Effect of Product Quality Price Stability and Customized Service on Perceived Value Customer Satisfaction and Purchase Intention Provided by Supermarkets
Author: 評佳, 劉., 2016 Feb 15Supervisor: Lai, M. (Supervisor)
Student thesis: Master's Thesis