Department of Business Administration

Search results

• The Effect of Service Tangibility and Assurance in Hotel Booking Platform on Customer Loyalty

  Author: 卉妤, 鄭., 2020

  Supervisor: Chen, S. (Supervisor)

  Student thesis: Doctoral Thesis

• The Effect of the Experiential Marketing on Online and Offline Channels

  Author: 書萍, 劉., 2016 Jan 28

  Supervisor: Lai, M. (Supervisor)

  Student thesis: Master's Thesis

• The Effect of Trust on Reference Group Influence and Perceived Informativeness:A Comparison between Traditional Group and Virtual Community

  Author: 伶禹, 陳., 2015 Feb 6

  Supervisor: Lai, M. (Supervisor)

  Student thesis: Master's Thesis

• The Effects of Chatbot Interactivity on Chatbot Attachment Behavior in Banking Services: Social Support and Attachment Theory Perspective

  Author: 薛雋霖, 陳., 2020

  Supervisor: Chang, H. (Supervisor)

  Student thesis: Doctoral Thesis

• The Effects of Messenger Factors and Sense of Presence on Value of Location-based Service Review: A Perspective of Co-presence Theory

  Author: 嘉祺, 吳., 2014 Aug 22

  Supervisor: Chang, H. (Supervisor)

  Student thesis: Master's Thesis

• The Evaluation of Willingness to Use EHRs by Health Belief Model and Social Support Theory

  Author: 千茹, 洪., 2018 Sept 3

  Supervisor: Chang, H. (Supervisor)

  Student thesis: Master's Thesis

• The factors to influence the purchase intention of virtual items in free MMORPG

  Author: 啟榮, 翁., 2020

  Supervisor: Chuang, S. (Supervisor)

  Student thesis: Doctoral Thesis

• The Impact of 2015 China Stock Market Crash on the Stock Market in Taiwan

  Author: 秉勳, 李., 2016 Jun 24

  Supervisor: Kang, H. (Supervisor)

  Student thesis: Master's Thesis

• The Impact of Community Marketing on Purchasing Intention - Exploring the Moderating Effect of Product Involvement and Community Relations

  Author: 宜珊, 蔡., 2019

  Supervisor: Tsai, H. (Supervisor)

  Student thesis: Doctoral Thesis

• The Impact of Development of Financial Technology and Major Events on Stock Price in Taiwan’s Financial Holding Industry

  Author: 勝傑, 凃., 2017 Jun 12

  Supervisor: Kang, H. (Supervisor)

  Student thesis: Master's Thesis

• The Impact of Economic Policy across the Taiwan Strait on the Stock Index of Taiwan Tourism

  Author: 青蓉, 蔡., 2017 Jun 27

  Supervisor: Kang, H. (Supervisor)

  Student thesis: Master's Thesis

• The Impact of Endorser Credibility Features on the Persuasion Effect of YouTube Sponsored Video in Different Consumer Response Situations-Based on the ELM Theory

  Author: 筱珺, 黃., 2020

  Supervisor: Tsai, H. (Supervisor)

  Student thesis: Doctoral Thesis

• The Impact of eWOM Conformity and Perceived Value on Purchase Intention

  Author: 浩東, 蔡., 2020

  Supervisor: Lai, M. (Supervisor)

  Student thesis: Doctoral Thesis

• The Impact of Information Seeking Effort in Value Co-creation Activities on Quality of Life and Satisfaction for chronic patients:Doctor-patient Relationship as a moderator

  Author: 姿穎, 李., 2020

  Supervisor: Fang, S. (Supervisor)

  Student thesis: Doctoral Thesis

• The Impact of International Economic Events and Enterprise Internal Factors on M&A Performance in Taiwan's Financial Holding Companies

  Author: 念庭, 李., 2016 Jan 18

  Supervisor: Kang, H. (Supervisor)

  Student thesis: Master's Thesis

• The impact of macroeconomic variables food safety issue and U S QE on Taiwanese convenience store stock price

  Author: 可維, 史., 2016 Jun 27

  Supervisor: Kang, H. (Supervisor)

  Student thesis: Master's Thesis

• The Impact of Major Events on the Electronic Stock Index of Taiwan

  Author: 紀文, 陳., 2017 Jun 27

  Supervisor: Kang, H. (Supervisor)

  Student thesis: Master's Thesis

• The Impact of Presidential and Mayoral Elections on the Stock Market in Taiwan

  Author: 昊昀, 江., 2017 Apr 11

  Supervisor: Kang, H. (Supervisor)

  Student thesis: Master's Thesis

• The Impact of Quantitative Easing MOU and ECFA on Exchange Rate between NTD and RMB

  Author: 婕安, 陳., 2016 May 18

  Supervisor: Kang, H. (Supervisor)

  Student thesis: Master's Thesis

• The impact of the US-China trade war on the tooling machine industry and component- The event study analysis

  Author: 柏鈞, 王., 2019

  Supervisor: Chuang, S. (Supervisor)

  Student thesis: Doctoral Thesis

• The Impact of US-China Trade War on the Return of Apple Supply Chain-related Stocks by Events Study

  Author: 彥達, 黃., 2019

  Supervisor: Chuang, S. (Supervisor)

  Student thesis: Doctoral Thesis

• The Impact of Virtual Community Customer Engagement on Consumer Electronics Brand Loyalty-ASUS as An Example

  Author: 有廷, 田., 2020

  Supervisor: Chen, S. (Supervisor)

  Student thesis: Doctoral Thesis

• The impact on purchase intention of Gamification-An example of gamification of ranking

  Author: 宇棠, 蔡., 2020

  Supervisor: Tsai, H. (Supervisor)

  Student thesis: Doctoral Thesis

• The Impacts of Conspicuous Consumption Brand Country of Origin Image Product Quality and Emotional Marketing on Purchase Intentions of Luxury Consumers: A case of German High-end Home Industry

  Author: 于凡, 邱., 2020

  Supervisor: Tsai, H. (Supervisor)

  Student thesis: Doctoral Thesis

• The Impacts of Human Resource Management Practices and Attitude of Knowledge Sharing on the Intention to Share Total Quality Management Practices Knowledge

  Author: 昆祥, 陳., 2014 Sept 24

  Supervisor: Chuang, S. (Supervisor)

  Student thesis: Doctoral Thesis