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Institute of International Management (IMBA)
National Cheng Kung University
College of Management
Phone
886-6-2757575 Ext.53011
Email
[email protected]
Website
https://imba.ncku.edu.tw/index.php?Lang=en
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Profiles
(8)
Projects
(38)
Research output
(246)
Student theses
(264)
Research output
Research output per year
2001
2007
2008
2011
2012
2014
2015
2016
2017
2019
2020
2021
2022
2023
2024
206
Article
17
Conference contribution
7
Chapter
7
Review article
9
More
4
Paper
2
Book
2
Conference article
1
Letter
Research output per year
Research output per year
2 results
Publication Year, Title
(descending)
Publication Year, Title
(ascending)
Title
Type
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Conference article
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2007
The impact of websites characteristics and perceived risk on the hedonics and utilitarian motivation that effect online shopping intention
Htaik, S.
,
Chen, J. C.
&
Ross, W. H.
,
2007
,
In:
Proceedings of the International Conference on Electronic Business (ICEB).
p. 155-160
6 p.
Research output
:
Contribution to journal
›
Conference article
›
peer-review
Online Shopping
100%
Perceived Risk
98%
Websites
84%
Web Sites
75%
Electronic commerce
37%
The influence of advertising to the purchase intention of mobile phone in Taiwan
Linn, K. P.
,
Chen, J. C.
&
Ross, W. H.
,
2007
,
In:
Proceedings of the International Conference on Electronic Business (ICEB).
p. 331-336
6 p.
Research output
:
Contribution to journal
›
Conference article
›
peer-review
Mobile Phone
100%
Marketing
70%
Cellular telephones
69%
Purchase Intention
67%
Taiwan
56%