Projects per year
Personal profile
Education
- 1992 PhD, Department of Business Administartion, University of Illinois at Urbana-Champaign
Research Interests
- Consumer Behavior
- Pricing Strategy
- Service Marketing
Experience
- 1983/8~1992/7 Lecturer, Department of Transportation and Communication Management Science
- 1992/8~2008/7 Associate Professor, Department of Transportation and Communication Management Science, National Cheng Kung University
- 1994/8~1997/7 Director, Institute of International Business, National Cheng Kung University
- 2008/8~present Professor, Department of Transportation and Communication Management Science, National Cheng Kung University
- 2009/8~2012/7 Chair, Department of Transportation and Communication Management Science, National Cheng Kung University
- 2013/8~2017/1 Director, EMBA/AMBA Program, National Cheng Kung University
Expertise related to UN Sustainable Devlopment Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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- 1 Similar Profiles
Projects
- 27 Finished
Research output
- 1250 Citations
- 6 h-Index
- 8 Article
-
Determinants of international telecommunications alliance form in emerging markets
Tsai, D. & Chen, W., 2013 Sep 23, In: International Journal of Emerging Markets. 8, 4, p. 392-408 17 p.Research output: Contribution to journal › Article › peer-review
2 Citations (Scopus) -
The dilemma of mixed bundles: The effects of price, brand, and content preference on music CD bundle choices
Lee, H. C., Tsai, D-C. & Wu, M. D., 2011 Sep 1, In: Journal of Retailing and Consumer Services. 18, 5, p. 455-462 8 p.Research output: Contribution to journal › Article › peer-review
12 Citations (Scopus) -
Effects of missing a price promotion after purchasing on perceived price unfairness, negative emotions, and behavioral responses
Chen, W. W., Tsai, D. & Chuang, H. C., 2010 Jun 18, In: Social Behavior and Personality. 38, 4, p. 495-508 14 p.Research output: Contribution to journal › Article › peer-review
11 Citations (Scopus) -
Demographics, psychographics, price searching and recall in retail shopping
Tsai, D. & Lee, H. C., 2009, In: Service Industries Journal. 29, 9, p. 1243-1259 17 p.Research output: Contribution to journal › Article › peer-review
10 Citations (Scopus) -
The market valuation of new route announcements
Tsai, D-C., Chang, S-C., Chen, W. W. & Tran, C. L., 2008 Sep 1, In: Journal of Air Transport Management. 14, 5, p. 252-256 5 p.Research output: Contribution to journal › Article › peer-review
4 Citations (Scopus)