Projects per year
Personal profile
Education
- 1992 PhD, Department of Business Administartion, University of Illinois at Urbana-Champaign
Research Interests
- Consumer Behavior
- Pricing Strategy
- Service Marketing
Experience
- 1983/8~1992/7 Lecturer, Department of Transportation and Communication Management Science
- 1992/8~2008/7 Associate Professor, Department of Transportation and Communication Management Science, National Cheng Kung University
- 1994/8~1997/7 Director, Institute of International Business, National Cheng Kung University
- 2008/8~present Professor, Department of Transportation and Communication Management Science, National Cheng Kung University
- 2009/8~2012/7 Chair, Department of Transportation and Communication Management Science, National Cheng Kung University
- 2013/8~2017/1 Director, EMBA/AMBA Program, National Cheng Kung University
Fingerprint Dive into the research topics where Dung-Chun Tsai is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
tourist behavior
Earth & Environmental Sciences
stock market
Earth & Environmental Sciences
valuation
Earth & Environmental Sciences
Fences
Engineering & Materials Science
market
Earth & Environmental Sciences
aircraft
Earth & Environmental Sciences
Internet
Engineering & Materials Science
Marketing
Engineering & Materials Science
Research Output 2006 2013
- 834 Citations
- 6 h-Index
- 8 Article
2
Citations
(Scopus)
Determinants of international telecommunications alliance form in emerging markets
Tsai, D-C. & Chen, W., 2013 Sep 23, In : International Journal of Emerging Markets. 8, 4, p. 392-408 17 p.Research output: Contribution to journal › Article
Emerging markets
Alliances
International telecommunications
Operator
Equity
9
Citations
(Scopus)
The dilemma of mixed bundles: The effects of price, brand, and content preference on music CD bundle choices
Lee, H. C., Tsai, D-C. & Wu, M. D., 2011 Sep 1, In : Journal of Retailing and Consumer Services. 18, 5, p. 455-462 8 p.Research output: Contribution to journal › Article
Music
Purchase intention
Bundling
Price discount
Field study
8
Citations
(Scopus)
Effects of missing a price promotion after purchasing on perceived price unfairness, negative emotions, and behavioral responses
Chen, W. W., Tsai, D-C. & Chuang, H. C., 2010 Jun 18, In : Social Behavior and Personality. 38, 4, p. 495-508 14 p.Research output: Contribution to journal › Article
Emotions
Anger
10
Citations
(Scopus)
Demographics, psychographics, price searching and recall in retail shopping
Tsai, D-C. & Lee, H. C., 2009 Oct 29, In : Service Industries Journal. 29, 9, p. 1243-1259 17 p.Research output: Contribution to journal › Article
Internet
Economics
Retail
Psychographics
Demographics
3
Citations
(Scopus)
The market valuation of new route announcements
Tsai, D-C., Chang, S-C., Chen, W. W. & Tran, C. L., 2008 Sep 1, In : Journal of Air Transport Management. 14, 5, p. 252-256 5 p.Research output: Contribution to journal › Article
stock market
valuation
market
aircraft
market reaction
Thesis
Antecedents and Influences of Online Intermediary Trust and Online Seller Trust
Author: 奕寧, 黃., 2014 Jan 23Supervisor: Tsai, D. (Supervisor)
Student thesis: Master's Thesis
「酷」對品牌偏好與購買意願之影響--以iPhone 6為例
Author: 庭慧, 李., 2015 Aug 12Supervisor: Tsai, D. (Supervisor)
Student thesis: Master's Thesis
以消費價值理論探討台灣地區消費者對平板電腦之採用行為
Author: 雅言, 朱., 2014 Aug 18Supervisor: Tsai, D. (Supervisor)
Student thesis: Master's Thesis
企業客戶採購電信服務的獲取型態
Author: 佩錡, 周., 2019Supervisor: Tsai, D. (Supervisor)
Student thesis: Master's Thesis
價格形象之前因與後果-以台灣行動通信業者為例
Author: 家綺, 許., 2017 Jul 4Supervisor: Tsai, D. (Supervisor)
Student thesis: Master's Thesis