Dung-Chun Tsai

Professor

Phone886-6-2757575-53231
Emailtsai46@mail.ncku.edu.tw

Source: Scopus
Calculated based on no. of publications stored in Pure and citations from Scopus

Research output per year

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Personal profile

Education

1992 PhD, Department of Business Administartion, University of Illinois at Urbana-Champaign

Research Interests

Consumer Behavior
Pricing Strategy
Service Marketing

Experience

1983/8~1992/7 Lecturer, Department of Transportation and Communication Management Science
1992/8~2008/7 Associate Professor, Department of Transportation and Communication Management Science, National Cheng Kung University
1994/8~1997/7 Director, Institute of International Business, National Cheng Kung University
2008/8~present Professor, Department of Transportation and Communication Management Science, National Cheng Kung University
2009/8~2012/7 Chair, Department of Transportation and Communication Management Science, National Cheng Kung University
2013/8~2017/1 Director, EMBA/AMBA Program, National Cheng Kung University

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27 Finished

運動贊助行銷之績效探討
Tsai, D.
14-08-01 → 15-07-31
Project: Research project
組合產品價格等級差異與免費促銷對產品價值評估之影響
Tsai, D.
13-08-01 → 14-07-31
Project: Research project
產品創新程度、價格與衝動性人格對產品評估之影響
Tsai, D.
12-08-01 → 13-07-31
Project: Research project
整合性產品的功能屬性對價值評估、購前及購後行為的影響
Tsai, D.
11-08-01 → 12-07-31
Project: Research project
零元促銷方案之價值知覺與影響因素
Tsai, D.
10-08-01 → 11-07-31
Project: Research project

1058 Citations
6 h-Index
8 Article

Determinants of international telecommunications alliance form in emerging markets
Tsai, D. & Chen, W., 2013 Sep 23, In: International Journal of Emerging Markets. 8, 4, p. 392-408 17 p.
Research output: Contribution to journal › Article › peer-review
2 Citations (Scopus)
The dilemma of mixed bundles: The effects of price, brand, and content preference on music CD bundle choices
Lee, H. C., Tsai, D-C. & Wu, M. D., 2011 Sep 1, In: Journal of Retailing and Consumer Services. 18, 5, p. 455-462 8 p.
Research output: Contribution to journal › Article › peer-review
10 Citations (Scopus)
Effects of missing a price promotion after purchasing on perceived price unfairness, negative emotions, and behavioral responses
Chen, W. W., Tsai, D. & Chuang, H. C., 2010 Jun 18, In: Social Behavior and Personality. 38, 4, p. 495-508 14 p.
Research output: Contribution to journal › Article › peer-review
9 Citations (Scopus)
Demographics, psychographics, price searching and recall in retail shopping
Tsai, D. & Lee, H. C., 2009 Oct 29, In: Service Industries Journal. 29, 9, p. 1243-1259 17 p.
Research output: Contribution to journal › Article › peer-review
10 Citations (Scopus)
The market valuation of new route announcements
Tsai, D-C., Chang, S-C., Chen, W. W. & Tran, C. L., 2008 Sep 1, In: Journal of Air Transport Management. 14, 5, p. 252-256 5 p.
Research output: Contribution to journal › Article › peer-review
3 Citations (Scopus)