Projects per year
Personal profile
Education
- 1992 PhD, Department of Business Administartion, University of Illinois at Urbana-Champaign
Research Interests
- Consumer Behavior
- Pricing Strategy
- Service Marketing
Experience
- 1983/8~1992/7 Lecturer, Department of Transportation and Communication Management Science
- 1992/8~2008/7 Associate Professor, Department of Transportation and Communication Management Science, National Cheng Kung University
- 1994/8~1997/7 Director, Institute of International Business, National Cheng Kung University
- 2008/8~present Professor, Department of Transportation and Communication Management Science, National Cheng Kung University
- 2009/8~2012/7 Chair, Department of Transportation and Communication Management Science, National Cheng Kung University
- 2013/8~2017/1 Director, EMBA/AMBA Program, National Cheng Kung University
Fingerprint
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- 2 Similar Profiles
Projects
- 27 Finished
Research Output
- 1058 Citations
- 6 h-Index
- 8 Article
-
Determinants of international telecommunications alliance form in emerging markets
Tsai, D. & Chen, W., 2013 Sep 23, In: International Journal of Emerging Markets. 8, 4, p. 392-408 17 p.Research output: Contribution to journal › Article › peer-review
2 Citations (Scopus) -
The dilemma of mixed bundles: The effects of price, brand, and content preference on music CD bundle choices
Lee, H. C., Tsai, D-C. & Wu, M. D., 2011 Sep 1, In: Journal of Retailing and Consumer Services. 18, 5, p. 455-462 8 p.Research output: Contribution to journal › Article › peer-review
10 Citations (Scopus) -
Effects of missing a price promotion after purchasing on perceived price unfairness, negative emotions, and behavioral responses
Chen, W. W., Tsai, D. & Chuang, H. C., 2010 Jun 18, In: Social Behavior and Personality. 38, 4, p. 495-508 14 p.Research output: Contribution to journal › Article › peer-review
9 Citations (Scopus) -
Demographics, psychographics, price searching and recall in retail shopping
Tsai, D. & Lee, H. C., 2009 Oct 29, In: Service Industries Journal. 29, 9, p. 1243-1259 17 p.Research output: Contribution to journal › Article › peer-review
10 Citations (Scopus) -
The market valuation of new route announcements
Tsai, D-C., Chang, S-C., Chen, W. W. & Tran, C. L., 2008 Sep 1, In: Journal of Air Transport Management. 14, 5, p. 252-256 5 p.Research output: Contribution to journal › Article › peer-review
3 Citations (Scopus)