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Personal profile

Education

  • 1992 PhD, Department of Business Administartion, University of Illinois at Urbana-Champaign

Research Interests

  • Consumer Behavior
  • Pricing Strategy
  • Service Marketing

Experience

  • 1983/8~1992/7 Lecturer, Department of Transportation and Communication Management Science
  • 1992/8~2008/7 Associate Professor, Department of Transportation and Communication Management Science, National Cheng Kung University
  • 1994/8~1997/7 Director, Institute of International Business, National Cheng Kung University
  • 2008/8~present Professor, Department of Transportation and Communication Management Science, National Cheng Kung University
  • 2009/8~2012/7 Chair, Department of Transportation and Communication Management Science, National Cheng Kung University
  • 2013/8~2017/1 Director, EMBA/AMBA Program, National Cheng Kung University

Fingerprint Dive into the research topics where Dung-Chun Tsai is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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tourist behavior Earth & Environmental Sciences
stock market Earth & Environmental Sciences
valuation Earth & Environmental Sciences
Fences Engineering & Materials Science
market Earth & Environmental Sciences
aircraft Earth & Environmental Sciences
Internet Engineering & Materials Science
Marketing Engineering & Materials Science

Projects 1995 2015

運動贊助行銷之績效探討

Tsai, D.

14-08-0115-07-31

Project: Research project

零元促銷方案之價值知覺與影響因素

Tsai, D.

10-08-0111-07-31

Project: Research project

Research Output 2006 2013

  • 834 Citations
  • 6 h-Index
  • 8 Article
2 Citations (Scopus)

Determinants of international telecommunications alliance form in emerging markets

Tsai, D-C. & Chen, W., 2013 Sep 23, In : International Journal of Emerging Markets. 8, 4, p. 392-408 17 p.

Research output: Contribution to journalArticle

Emerging markets
Alliances
International telecommunications
Operator
Equity
9 Citations (Scopus)

The dilemma of mixed bundles: The effects of price, brand, and content preference on music CD bundle choices

Lee, H. C., Tsai, D-C. & Wu, M. D., 2011 Sep 1, In : Journal of Retailing and Consumer Services. 18, 5, p. 455-462 8 p.

Research output: Contribution to journalArticle

Music
Purchase intention
Bundling
Price discount
Field study
8 Citations (Scopus)

Effects of missing a price promotion after purchasing on perceived price unfairness, negative emotions, and behavioral responses

Chen, W. W., Tsai, D-C. & Chuang, H. C., 2010 Jun 18, In : Social Behavior and Personality. 38, 4, p. 495-508 14 p.

Research output: Contribution to journalArticle

Emotions
Anger
10 Citations (Scopus)

Demographics, psychographics, price searching and recall in retail shopping

Tsai, D-C. & Lee, H. C., 2009 Oct 29, In : Service Industries Journal. 29, 9, p. 1243-1259 17 p.

Research output: Contribution to journalArticle

Internet
Economics
Retail
Psychographics
Demographics
3 Citations (Scopus)

The market valuation of new route announcements

Tsai, D-C., Chang, S-C., Chen, W. W. & Tran, C. L., 2008 Sep 1, In : Journal of Air Transport Management. 14, 5, p. 252-256 5 p.

Research output: Contribution to journalArticle

stock market
valuation
market
aircraft
market reaction

Thesis

Antecedents and Influences of Online Intermediary Trust and Online Seller Trust

Author: 奕寧, 黃., 2014 Jan 23

Supervisor: Tsai, D. (Supervisor)

Student thesis: Master's Thesis

「酷」對品牌偏好與購買意願之影響--以iPhone 6為例

Author: 庭慧, 李., 2015 Aug 12

Supervisor: Tsai, D. (Supervisor)

Student thesis: Master's Thesis

以消費價值理論探討台灣地區消費者對平板電腦之採用行為

Author: 雅言, 朱., 2014 Aug 18

Supervisor: Tsai, D. (Supervisor)

Student thesis: Master's Thesis

企業客戶採購電信服務的獲取型態

Author: 佩錡, 周., 2019

Supervisor: Tsai, D. (Supervisor)

Student thesis: Master's Thesis

價格形象之前因與後果-以台灣行動通信業者為例

Author: 家綺, 許., 2017 Jul 4

Supervisor: Tsai, D. (Supervisor)

Student thesis: Master's Thesis