Projects per year
Personal profile
Education
- PhD in Innovation and Entrepreneurship, Imperial College London, UK
Research Interests
- Science, technology and society (STS)
- ICT user behavior
- Influencer marketing
- Technology and organization
Experience
- 2019/02 ~ present Assistant Professor, Institute of Telecommunications Management, NCKU, Taiwan, R.O.C.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 4 Finished
-
The Adoption and Development of Smart Living Services: Perspectives on Users and Firms
23-08-01 → 24-07-31
Project: Research project
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The Adoption and Development of Smart Living Services: Perspectives on Users and Firms
22-08-01 → 23-07-31
Project: Research project
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Cognitive or Affective, Which Is Important in Vlogger Evaluation? an Empirical Study of Audiences' Satisfaction and Purchase Intention
21-08-01 → 22-07-31
Project: Research project
-
The Influence of Academic Expertise on Peer and Media Attention: the Roles of Specialist and Generalist
20-07-01 → 21-06-30
Project: Research project
Research output
- 4 Article
-
Exploring the roles of vlogger characteristics and video attributes on followers’ value perceptions and behavioral intention
Lu, H. H., Chen, C. F. & Tai, Y. W., 2024 Mar, In: Journal of Retailing and Consumer Services. 77, 103686.Research output: Contribution to journal › Article › peer-review
3 Citations (Scopus) -
Transforming a social media influencer’s influential power to followers’ word of mouth and purchase intention: the role of brand attachment, brand credibility, and parasocial relationship
Chen, C. F. & Lu, H. H., 2024 Jul, In: Journal of Brand Management. 31, 4, p. 415-429 15 p.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus) -
How do influencers’ characteristics affect followers’ stickiness and well-being in the social media context?
Lu, H-H. & Chen, C. F., 2023 Aug 30, In: Journal of Services Marketing. 37, 8, p. 1046-1058 13 p.Research output: Contribution to journal › Article › peer-review
8 Citations (Scopus) -
A study investigating user adoptive behavior and the continuance intention to use mobile health applications during the COVID-19 pandemic era: Evidence from the telemedicine applications utilized in Indonesia
Lu, H. H., Lin, W. S., Raphael, C. & Wen, M. J., 2022, (Accepted/In press) In: Asia Pacific Management Review. 28, 1, p. 52-59 8 p.Research output: Contribution to journal › Article › peer-review
Open Access18 Citations (Scopus)