Personal profile
Education
- PhD in Innovation and Entrepreneurship, Imperial College London, UK
Research Interests
- Science, technology and society (STS)
- ICT user behavior
- Influencer marketing
- Technology and organization
Experience
- 2019/02 ~ present Assistant Professor, Institute of Telecommunications Management, NCKU, Taiwan, R.O.C.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 11 Sustainable Cities and Communities
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Collaborations and top research areas from the last five years
Projects
- 4 Finished
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The Adoption and Development of Smart Living Services: Perspectives on Users and Firms
Lu, H.-H. (PI)
23-08-01 → 24-07-31
Project: Research project
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The Adoption and Development of Smart Living Services: Perspectives on Users and Firms
Lu, H.-H. (PI)
22-08-01 → 23-07-31
Project: Research project
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Cognitive or Affective, Which Is Important in Vlogger Evaluation? an Empirical Study of Audiences' Satisfaction and Purchase Intention
Lu, H.-H. (PI)
21-08-01 → 22-07-31
Project: Research project
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The Influence of Academic Expertise on Peer and Media Attention: the Roles of Specialist and Generalist
Lu, H.-H. (PI)
20-07-01 → 21-06-30
Project: Research project
Research output
- 8 Article
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The antecedents and consequences of perceived warmth and competence in the influencer context: human vs. virtual
Lu, H. H. & Chen, C. F., 2026 Jun, In: Technology in Society. 86, 103275.Research output: Contribution to journal › Article › peer-review
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Assessing the key factors influencing 4G users' intentions to upgrade to 5G networks
Lu, H. H. & Huang, S. F., 2025 Jun, In: Technology in Society. 81, 102810.Research output: Contribution to journal › Article › peer-review
3 Link opens in a new tab Citations (Scopus) -
Investigating the unobserved heterogeneity in passenger satisfaction with Mobility-as-a-Service (MaaS) bundles
Chen, C. F., Lu, H. H. & Tsai, W. L., 2025 Feb, In: Transportation Research Part F: Traffic Psychology and Behaviour. 109, p. 50-63 14 p.Research output: Contribution to journal › Article › peer-review
14 Link opens in a new tab Citations (Scopus) -
Smart living services’ factors and influences on subjective well-being and intention to use
Lu, H. H. & Huang, W. J., 2025 Mar 4, In: Journal of Services Marketing. 39, 3, p. 248-264 17 p.Research output: Contribution to journal › Article › peer-review
1 Link opens in a new tab Citation (Scopus) -
Exploring the roles of vlogger characteristics and video attributes on followers’ value perceptions and behavioral intention
Lu, H. H., Chen, C. F. & Tai, Y. W., 2024 Mar, In: Journal of Retailing and Consumer Services. 77, 103686.Research output: Contribution to journal › Article › peer-review
32 Link opens in a new tab Citations (Scopus)