Hsien-Ta Li

Assistant Professor

  • 107 Citations
  • 4 h-Index
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Personal profile


  • PhD, Management, University of Edinburgh, UK

Research Interests

  • IT Adoption Strategies
  • Organization Studies


  • 2016/08~ present Assistant Professor, Department of Business Administration, National Cheng Kung University

Fingerprint Dive into the research topics where Hsien-Ta Li is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 4 Similar Profiles
Reservation systems Engineering & Materials Science
Blogs Engineering & Materials Science
Hotels Engineering & Materials Science
Tailings Engineering & Materials Science
weblog Social Sciences
Learning systems Engineering & Materials Science
Websites Engineering & Materials Science
Marketing Engineering & Materials Science

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Projects 2017 2018


Li, H.


Project: Research project

Research Output 2014 2018

  • 107 Citations
  • 4 h-Index
  • 7 Article
  • 1 Chapter (peer-reviewed)
1 Citation (Scopus)

Developing and validating a physical product e-tailing systems success model

Wang, Y. S., Lin, S. J., Li, C. R., Tseng, T. H., Li, H-T. & Lee, J. Y., 2018 Dec 1, In : Information Technology and Management. 19, 4, p. 245-257 13 p.

Research output: Contribution to journalArticle

Consumer behavior
Information systems

Factors Influencing the Success of Permission-Based E-Mail Marketing Websites: An Integrated Perspective

Lin, H-H., Li, H-T. & Wang, Y-S., 2017, Handbook of Research on Technology Adoption, Social Policy, and Global Integration. IGI Global, p. 300-327

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

1 Citation (Scopus)

Predicting customer lifetime value for hypermarket private label products

Lin, H. H., Li, H. T., Wang, Y. S., Tseng, T. H., Kao, Y. L. & Wu, M. Y., 2017 Jul 4, In : Journal of Business Economics and Management. 18, 4, p. 619-635 17 p.

Research output: Contribution to journalArticle

Customer lifetime value
Private labels
Store image
Product quality
9 Citations (Scopus)

The effect of information presentation modes on tourists’ responses in Internet marketing: the moderating role of emotions

Yeh, C. H., Wang, Y. S., Li, H. T. & Lin, S. Y., 2017 Oct 13, In : Journal of Travel and Tourism Marketing. 34, 8, p. 1018-1032 15 p.

Research output: Contribution to journalArticle

virtual reality
multivariate analysis
variance analysis
75 Citations (Scopus)

Factors affecting hotels' adoption of mobile reservation systems: A technology-organization-environment framework

Wang, Y. S., Li, H-T., Li, C. R. & Zhang, D. Z., 2016 Apr 1, In : Tourism Management. 53, p. 163-172 10 p.

Research output: Contribution to journalArticle

Reservation systems
firm size



Author: 淑蕙, 楊., 2019

Supervisor: Li, H. (Supervisor)

Student thesis: Master's Thesis


Author: 瑄珮, 洪., 2018 Jul 10

Supervisor: Li, H. (Supervisor)

Student thesis: Master's Thesis


Author: 思葶, 吳., 2018 Aug 21

Supervisor: Li, H. (Supervisor)

Student thesis: Master's Thesis


Author: 雅雯, 李., 2019

Supervisor: Li, H. (Supervisor)

Student thesis: Master's Thesis


Author: 駿衛, 林., 2017 Jun 28

Supervisor: Li, H. (Supervisor)

Student thesis: Master's Thesis