Personal profile
Education
- PhD, Management, University of Bradford, UK
Research Interests
- Virtual reality and ecosystems
- AI and Customer relationship management
- Service Innovation and co-creation of value
- Green marketing
- E-health care and service
Experience
- Distinguished Professor, National Cheng Kung University (2014 ~ present)
- Dean and Director, Department of Business Administration, National Cheng Kung University (2019 ~2022)
- Distinguished Research, National Cheng Kung University (2022)
- The "World's Top 2% Scientists- Single year & Career-long" scientific paper influence ranking from Scopus database, analysis by Stanford University (2016 ~ present)
- Outstanding Achievement Award, the Best Interdisciplinary Research Winner, DSI, US (2015)
- Nominated for the 1st Scopus Young Scientist, Computer Science field, Elsevier (2014)
- Marketing Research Trends and the top 100 research- active scholars in Asia during 2011~2016 (the 11th Taiwan Scholars selected, ranked 4th of Taiwan Marketing Scholars, 2017)
- Excellent Research Award, Wen Shiren Service Science Doctorate thesis (with Dr. Alvin Wong), Taiwan Society for Service Science (2015)
- Outstanding/Excellent in Academic Research Award, School of Management, National Cheng Kung University (2008, 2014, 2021, 2022)
- Teaching Excellence, National Cheng Kung University (2012)
- International Journals of Associate Editor (AE): Electronic Commerce Research and Applications, J. of M&S, and more (2019 ~ present)
- International Journals of Editor-in-Chief (FE): International J. of IMS, IT&M, and more (2019 ~ present)
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 4 Quality Education -
SDG 7 Affordable and Clean Energy -
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 12 Responsible Consumption and Production -
SDG 16 Peace, Justice and Strong Institutions
Fingerprint
Dive into the research topics where Hsin-Hsin Chang is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 21 Finished
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Applying the Yale Model and Sdt on Green Energy Technology Products toward Green Value Co-Creation: a Combined of Qualitative and Quantitative Analysis
Chang, H.-H. (PI)
21-08-01 → 22-07-31
Project: Research project
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Applying the Yale Model and Sdt on Green Energy Technology Products toward Green Value Co-Creation: a Combined of Qualitative and Quantitative Analysis
Chang, H.-H. (PI)
20-08-01 → 21-07-31
Project: Research project
-
Applying the Yale Model and Sdt on Green Energy Technology Products toward Green Value Co-Creation: a Combined of Qualitative and Quantitative Analysis
Chang, H.-H. (PI)
19-08-01 → 22-07-31
Project: Research project
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The Process of Consumer Socialization Theory on Information Sharing in Social Network Services
Chang, H.-H. (PI)
18-08-01 → 19-07-31
Project: Research project
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An AIDA model of Taiwanese learners’ participation in online influencers’ language courses: self-congruence and influencer attractiveness as moderators
Chang, H. H., Yeh, S. S., Yeh, Y. A. & Chen, L. Y., 2026, (Accepted/In press) In: Electronic Commerce Research.Research output: Contribution to journal › Article › peer-review
Open Access -
Evaluating the Impact of SaaS-Based Electronic Health Record and Privacy Concern on Stakeholders’ Benefits
Chang, H. H., Yeh, Y. A. & Lin, C. H., 2025, In: International Journal of Information and Management Sciences. 36, 3, p. 221-240 20 p.Research output: Contribution to journal › Article › peer-review
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How do mobile app users react to embedded advertising? A perspective from psychological reactance theory
Wong, K. H., Chang, H. H., Lin, Y. H. & Lin, S. Y., 2025, In: Behaviour and Information Technology. 44, 7, p. 1457-1474 18 p.Research output: Contribution to journal › Article › peer-review
10 Link opens in a new tab Citations (Scopus) -
The effects of utilitarian benefit and privacy concern on users' emotional states of using mobile location-based advertisement
Chang, H. H., Yeh, S. S., Lin, Y. H., Yeh, Y. A. & Fan, C. H., 2025, (Accepted/In press) In: Behaviour and Information Technology.Research output: Contribution to journal › Article › peer-review
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Exploring user motivations to proactive stickiness through pleasure-arousal-dominance model towards online games
Chang, H. H., Lin, Y. H., Lu, Y. Y. & Lee, C. L., 2024, (Accepted/In press) In: Information Technology and Management.Research output: Contribution to journal › Article › peer-review
2 Link opens in a new tab Citations (Scopus)