Projects per year
Personal profile
Education
- PhD, Marketing, University of Manchester, UK
Research Interests
- B2B Marketing
- Service Innovation
- Strategy and Innovation
- Value Co-creation and Ecosystem
Experience
- 2011/02~ present Editorial Review Board Member, Industrial Marketing Management
- 2011/08 ~ 2016/01 Assistant Professor, Department of Business Administration, National Cheng Kung University
- 2016/02~ present Associate Professor, Department of Business Administration, National Cheng Kung University
- 2017/02~ present Director, Case Study and Development Center, National Cheng Kung University
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 15 Finished
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Towards becoming a service-dominant enterprise: an actor engagement perspective
Chou, H. H., Huang, C. C. & Tu, P. Y., 2023 Jun, In: Service Business. 17, 2, p. 607-632 26 p.Research output: Contribution to journal › Article › peer-review
Open Access12 Citations (Scopus) -
Collapse of Better Place: A Managerial Cognition Perspective on the Failure of an Entrepreneurial Initiative
Lin, M. H. & Chou, H. H., 2022 Jun 15, In: Frontiers in Psychology. 13, 846434.Research output: Contribution to journal › Article › peer-review
Open Access1 Citation (Scopus) -
Open innovation and SME performance: The roles of reverse knowledge sharing and stakeholder relationships
Tsai, F. S., Cabrilo, S., Chou, H. H., Hu, F. & Tang, A. D., 2022 Sept, In: Journal of Business Research. 148, p. 433-443 11 p.Research output: Contribution to journal › Article › peer-review
56 Citations (Scopus) -
Technology-Enabled Mobilization in the Emergence of a Value Co-Creating Ecosystem
Chou, H. & Tsai, F., 2022 Oct 20, In: Journal of Organizational and End User Computing. 34, 1, p. 1-17Research output: Contribution to journal › Article › peer-review
Open Access -
個案研究：數位轉型，該如何「轉」？
Chou, H-H., 2022 Sept, In: 哈佛商業評論中文版 ＝ Harvard Business Review.Research output: Contribution to journal › Article