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Hsin-Hui Chou

Associate Professor

  • Source: Scopus
  • Calculated based on no. of publications stored in Pure and citations from Scopus
20062020

Research activity per year

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Personal profile

Education

  • PhD, Marketing, University of Manchester, UK

Research Interests

  • B2B Marketing
  • Service Innovation
  • Strategy and Innovation
  • Value Co-creation and Ecosystem

Experience

  • 2011/02~ present Editorial Review Board Member, Industrial Marketing Management
  • 2011/08 ~ 2016/01 Assistant Professor, Department of Business Administration, National Cheng Kung University
  • 2016/02~ present Associate Professor, Department of Business Administration, National Cheng Kung University
  • 2017/02~ present Director, Case Study and Development Center, National Cheng Kung University

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  • 110 Citations
  • 6 h-Index
  • 13 Article
  • 1 Book
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