Hsin-Hui Chou

Personal profile

Education

PhD, Marketing, University of Manchester, UK

Research Interests

B2B Marketing
Service Innovation
Strategy and Innovation
Value Co-creation and Ecosystem

Experience

2011/02~ present Editorial Review Board Member, Industrial Marketing Management
2011/08 ~ 2016/01 Assistant Professor, Department of Business Administration, National Cheng Kung University
2016/02~ present Associate Professor, Department of Business Administration, National Cheng Kung University
2017/02~ present Director, Case Study and Development Center, National Cheng Kung University

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Projects

1 Active
11 Finished

社會物質實踐下的價值共創與生態系統之形塑

Chou, H.

19-08-01 → 20-07-31

Project: Research project

生態系統中跨界資源調和之研究: 多重脈絡下的實證探究

Chou, H.

18-08-01 → 19-07-31

Project: Research project

生態系統中跨界資源調和之研究: 多重脈絡下的實證探究

Chou, H.

17-08-01 → 18-07-31

Project: Research project

探究價值系統內與價值系統間之競合: 一種實踐觀點

Chou, H.

16-08-01 → 17-07-31

Project: Research project

產學合作之整合性研究: 價值基礎觀點-(子計畫六)探索產學合作之價值共創歷程: IMP取徑、服務主導邏輯與網絡調和觀點

Chou, H.

16-01-01 → 16-12-31

Project: Research project

Research Output

96 Citations
5 h-Index
11 Article
1 Book

Sociomaterial practices for value co-creation in the sharing economy: Evidence from Xbed's access-based accommodation service

Du, P. & Chou, H. H., 2020 Jan 1, (Accepted/In press) In : Information Technology and People.

Research output: Contribution to journal › Article

The effects of facades of conformity on employee voice and job satisfaction: The mediating role of emotional exhaustion

Chou, H. H., Fang, S. C. & Yeh, T. K., 2019 Sep 16, In : Management Decision. 58, 3, p. 495-509 15 p.

Research output: Contribution to journal › Article

Coopetition and value creation and appropriation: The role of interdependencies, tensions and harmony

Chou, H. H. & Zolkiewski, J., 2018 Apr, In : Industrial Marketing Management. 70, p. 25-33 9 p.

Research output: Contribution to journal › Article

14 Citations (Scopus)

「(創)串新」的服務模式：」的服務模式：以價值共創觀點探索尚品宅配的服務流程與本質

Translated title of the contribution: A Co-Linking Service Model: Investigating Homekoo's Service Processes and their Essential Characteristics Based on the Perspective of Value Co-Creation杜鵬, 李慶芳, Chou, H-H. & Fang, S-C., 2017 Sep 1, In : 管理學報＝ Journal of Management. 34, 3, p. 401-430

Research output: Contribution to journal › Article