Hsin-Hui Chou

Associate Professor

Calculated based on number of publications stored in Pure and citations from Scopus
20062023

Research activity per year

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Personal profile

Education

  • PhD, Marketing, University of Manchester, UK

Research Interests

  • B2B Marketing
  • Service Innovation
  • Strategy and Innovation
  • Value Co-creation and Ecosystem

Experience

  • 2011/02~ present Editorial Review Board Member, Industrial Marketing Management
  • 2011/08 ~ 2016/01 Assistant Professor, Department of Business Administration, National Cheng Kung University
  • 2016/02~ present Associate Professor, Department of Business Administration, National Cheng Kung University
  • 2017/02~ present Director, Case Study and Development Center, National Cheng Kung University

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 9 - Industry, Innovation, and Infrastructure

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Collaborations and top research areas from the last five years

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