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Personal profile

Education

  • 英國劍橋大學管理學系博士

Research Interests

  • 行銷管理
  • 國際企業經營策略

Fingerprint Dive into the research topics where Huei-Ting Tsai is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Internationalization Business & Economics
Emerging market firms Business & Economics
Taiwan Business & Economics
Innovation performance Business & Economics
Small and medium-sized enterprises Business & Economics
Emerging markets Business & Economics
International markets Business & Economics
Firm performance Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2010 2020

Research Output 2009 2019

  • 259 Citations
  • 8 h-Index
  • 12 Article
  • 1 Review article
Internationalization
Ambidexterity
Panel study
Taiwan
Median

The effect of inter- and intra-regional geographic diversification strategies on firm performance in China

Tsai, H-T., Ren, S. & Eisingerich, A. B., 2019 Jan 1, In : Management Decision.

Research output: Contribution to journalArticle

Geographic diversification
China
Diversification strategy
Firm performance
Diversification
4 Citations (Scopus)

Strategic management of product and brand extensions: Extending corporate brands in B2B vs. B2C markets

Liu, Y., Foscht, T., Eisingerich, A. B. & Tsai, H-T., 2018 May 1, In : Industrial Marketing Management. 71, p. 147-159 13 p.

Research output: Contribution to journalArticle

Corporate brand
Strategic management
Brand extensions
Profit
Financial performance
11 Citations (Scopus)

Case-based asymmetric modeling of firms with high versus low outcomes in implementing changes in direction

Ren, S., Tsai, H-T. & Eisingerich, A. B., 2016 Feb 1, In : Journal of Business Research. 69, 2, p. 500-507 8 p.

Research output: Contribution to journalArticle

Innovation performance
Modeling
Qualitative comparative analysis
Small and medium-sized enterprises
Fuzzy sets
4 Citations (Scopus)

Predicting repurchase intention for online clothing brands in Taiwan: quality disconfirmation, satisfaction, and corporate social responsibility

Tsai, H-T., Chang, H. C. & Tsai, M. T., 2016 Sep 1, In : Electronic Commerce Research. 16, 3, p. 375-399 25 p.

Research output: Contribution to journalArticle

Customer satisfaction
Repurchase intention
Corporate Social Responsibility
Disconfirmation
Taiwan

Thesis

An Integrated Model for Continued Online Banking Services Usage Intention: System Usability and System Trust Perspective

Author: 瑞霖, 簡., 2014 Aug 5

Supervisor: Tsai, H. (Supervisor)

Student thesis: Doctoral Thesis

Rules of Attraction: Do More Knowledgeable Wine Consumers Prefer Channels That Offer More Information?

Author: 泰宇, 陳., 2014 Aug 21

Supervisor: Tsai, H. (Supervisor)

Student thesis: Master's Thesis

不同市場區隔與個人背景變數的起士公爵消費者購買行為意圖之研究

Author: 奕凱, 王., 2016 Aug 30

Supervisor: Tsai, H. (Supervisor)

Student thesis: Master's Thesis

人們為何共享? 客戶旅程觀點分析亞洲消費者加入共享經濟平台之接觸點研究

Author: 佩穎, 李., 2018 Aug 22

Supervisor: Tsai, H. (Supervisor)

Student thesis: Master's Thesis