Projects per year
Personal profile
Education
- Ph.D. in Management, University of Cambridge, UK
Research Interests
- Marketing Management
- International Business Strategy
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Digital Resilience: Examining the Influence of Digital Transformation Competence and Organizational Generativity on Sustainable Firm Performance
Tsai, H.-T. (PI)
24-08-01 → 25-07-31
Project: Research project
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Digital Resilience: Examining the Influence of Digital Transformation Competence and Organizational Generativity on Sustainable Firm Performance
Tsai, H.-T. (PI)
23-08-01 → 24-07-31
Project: Research project
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The Influence of Cross-Border Digital Platforms and Ecosystems on the Internationalization Performance of Firms
Tsai, H.-T. (PI)
22-08-01 → 23-07-31
Project: Research project
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The Influence of Cross-Border Digital Platforms and Ecosystems on the Internationalization Performance of Firms
Tsai, H.-T. (PI)
21-08-01 → 22-07-31
Project: Research project
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The Effects of Naturalness in Green Advertising: How Attention Restoration, Attention Concentration and Perceived Psychological Well-Being Enhance Consumers' Product Perceptions and Purchase Intentions
Tsai, H. T., 2025 Apr, In: Journal of Sensory Studies. 40, 2, e70038.Research output: Contribution to journal › Article › peer-review
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The Generativity Mindsets of Corporations: A New Perspective on Ecological Responsiveness
Tsai, H. T. & Chuang, C. J., 2025, (Accepted/In press) In: Business Strategy and the Environment.Research output: Contribution to journal › Article › peer-review
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The influence of the five cardinal values of confucianism on firm performance
Tsai, H. T. & Tsai, C. L., 2022 Feb, In: Review of Managerial Science. 16, 2, p. 429-458 30 p.Research output: Contribution to journal › Article › peer-review
14 Citations (Scopus) -
The effect of inter- and intra-regional geographic diversification strategies on firm performance in China
Tsai, H., Ren, S. & Eisingerich, A. B., 2020 Jan 6, In: Management Decision. 58, 1, p. 16-38 23 p.Research output: Contribution to journal › Article › peer-review
17 Citations (Scopus) -
迎戰不景氣：折扣是搶救營收的萬靈丹？
Tsai, H.-T., 2020 Oct 22, In: 哈佛商業評論全球中文版 = Harvard Business Review.Research output: Contribution to journal › Article › peer-review