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Personal profile


  • 英國劍橋大學管理學系博士

Research Interests

  • 行銷管理
  • 國際企業經營策略

Fingerprint Dive into the research topics where Huei-Ting Tsai is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Internationalization Business & Economics
Emerging market firms Business & Economics
Taiwan Business & Economics
Innovation performance Business & Economics
Small and medium-sized enterprises Business & Economics
Emerging markets Business & Economics
International markets Business & Economics
Firm performance Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2010 2020

Research Output 2009 2020

  • 294 Citations
  • 8 h-Index
  • 12 Article
  • 1 Review article

The effect of inter- and intra-regional geographic diversification strategies on firm performance in China

Tsai, H., Ren, S. & Eisingerich, A. B., 2020 Jan 13, In : Management Decision. 58, 1, p. 16-38 23 p.

Research output: Contribution to journalArticle

Geographic diversification
Diversification strategy
Firm performance
Panel study
6 Citations (Scopus)

Strategic management of product and brand extensions: Extending corporate brands in B2B vs. B2C markets

Liu, Y., Foscht, T., Eisingerich, A. B. & Tsai, H-T., 2018 May 1, In : Industrial Marketing Management. 71, p. 147-159 13 p.

Research output: Contribution to journalArticle

Corporate brand
Strategic management
Brand extensions
Financial performance
13 Citations (Scopus)

Case-based asymmetric modeling of firms with high versus low outcomes in implementing changes in direction

Ren, S., Tsai, H. T. & Eisingerich, A. B., 2016 Feb 1, In : Journal of Business Research. 69, 2, p. 500-507 8 p.

Research output: Contribution to journalArticle

Innovation performance
Qualitative comparative analysis
Small and medium-sized enterprises
Fuzzy sets
4 Citations (Scopus)

Predicting repurchase intention for online clothing brands in Taiwan: quality disconfirmation, satisfaction, and corporate social responsibility

Tsai, H. T., Chang, H. C. & Tsai, M. T., 2016 Sep 1, In : Electronic Commerce Research. 16, 3, p. 375-399 25 p.

Research output: Contribution to journalArticle

Customer satisfaction
Repurchase intention
Corporate Social Responsibility


An Integrated Model for Continued Online Banking Services Usage Intention: System Usability and System Trust Perspective

Author: 瑞霖, 簡., 2014 Aug 5

Supervisor: Tsai, H. (Supervisor)

Student thesis: Doctoral Thesis

Rules of Attraction: Do More Knowledgeable Wine Consumers Prefer Channels That Offer More Information?

Author: 泰宇, 陳., 2014 Aug 21

Supervisor: Tsai, H. (Supervisor)

Student thesis: Master's Thesis


Author: 奕凱, 王., 2016 Aug 30

Supervisor: Tsai, H. (Supervisor)

Student thesis: Master's Thesis

人們為何共享? 客戶旅程觀點分析亞洲消費者加入共享經濟平台之接觸點研究

Author: 佩穎, 李., 2018 Aug 22

Supervisor: Tsai, H. (Supervisor)

Student thesis: Master's Thesis