Projects per year
Personal profile
Education
- 英國劍橋大學管理學系博士
Research Interests
- 行銷管理
- 國際企業經營策略
Fingerprint Dive into the research topics where Huei-Ting Tsai is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
Internationalization
Business & Economics
Emerging market firms
Business & Economics
Taiwan
Business & Economics
Innovation performance
Business & Economics
Small and medium-sized enterprises
Business & Economics
Emerging markets
Business & Economics
International markets
Business & Economics
Firm performance
Business & Economics
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Projects 2010 2020
Research Output 2009 2020
The effect of inter- and intra-regional geographic diversification strategies on firm performance in China
Tsai, H., Ren, S. & Eisingerich, A. B., 2020 Jan 13, In : Management Decision. 58, 1, p. 16-38 23 p.Research output: Contribution to journal › Article
Geographic diversification
China
Diversification strategy
Firm performance
Diversification
Antecedents of strategic ambidexterity in the context of internationalisation: a panel study of Taiwan Small and median-sized enterprises
Tsai, H-T. & Ren, S., 2019 Aug 3, In : Technology Analysis and Strategic Management. 31, 8, p. 986-1001 16 p.Research output: Contribution to journal › Article
Internationalization
Ambidexterity
Panel study
Taiwan
Median
6
Citations
(Scopus)
Strategic management of product and brand extensions: Extending corporate brands in B2B vs. B2C markets
Liu, Y., Foscht, T., Eisingerich, A. B. & Tsai, H-T., 2018 May 1, In : Industrial Marketing Management. 71, p. 147-159 13 p.Research output: Contribution to journal › Article
Corporate brand
Strategic management
Brand extensions
Profit
Financial performance
13
Citations
(Scopus)
Case-based asymmetric modeling of firms with high versus low outcomes in implementing changes in direction
Ren, S., Tsai, H. T. & Eisingerich, A. B., 2016 Feb 1, In : Journal of Business Research. 69, 2, p. 500-507 8 p.Research output: Contribution to journal › Article
Innovation performance
Modeling
Qualitative comparative analysis
Small and medium-sized enterprises
Fuzzy sets
4
Citations
(Scopus)
Predicting repurchase intention for online clothing brands in Taiwan: quality disconfirmation, satisfaction, and corporate social responsibility
Tsai, H. T., Chang, H. C. & Tsai, M. T., 2016 Sep 1, In : Electronic Commerce Research. 16, 3, p. 375-399 25 p.Research output: Contribution to journal › Article
Customer satisfaction
Repurchase intention
Corporate Social Responsibility
Disconfirmation
Taiwan
Thesis
An Integrated Model for Continued Online Banking Services Usage Intention: System Usability and System Trust Perspective
Author: 瑞霖, 簡., 2014 Aug 5Supervisor: Tsai, H. (Supervisor)
Student thesis: Doctoral Thesis
Predicting Repurchase Intention for Online Clothing Brands in Taiwan: Quality Disconfirmation Satisfaction and Corporate Social Responsibility
Author: 信政, 張., 2016 Apr 21Supervisor: Tsai, H. (Supervisor)
Student thesis: Doctoral Thesis
Rules of Attraction: Do More Knowledgeable Wine Consumers Prefer Channels That Offer More Information?
Author: 泰宇, 陳., 2014 Aug 21Supervisor: Tsai, H. (Supervisor)
Student thesis: Master's Thesis
不同市場區隔與個人背景變數的起士公爵消費者購買行為意圖之研究
Author: 奕凱, 王., 2016 Aug 30Supervisor: Tsai, H. (Supervisor)
Student thesis: Master's Thesis
人們為何共享? 客戶旅程觀點分析亞洲消費者加入共享經濟平台之接觸點研究
Author: 佩穎, 李., 2018 Aug 22Supervisor: Tsai, H. (Supervisor)
Student thesis: Master's Thesis