Projects per year
Personal profile
Education
- 美國德州大學阿靈頓分校資訊系統與作業管理學系 博士
Research Interests
- Online consumer behavior
- E-commerce
- Online marketing
- Brand community
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 4 Finished
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Follow and spread the word: the effects of avatars and message framing in promoting fact checking posts on social media
Hou, J. R. & Kankham, S., 2024 May 6, In: Information Technology and People. 37, 4, p. 1717-1752 36 p.Research output: Contribution to journal › Article › peer-review
4 Citations (Scopus) -
PICTURES THAT ARE WORTH A THOUSAND DONATIONS: HOW EMOTIONS IN PROJECT IMAGES DRIVE THE SUCCESS OF ONLINE CHARITY FUNDRAISING CAMPAIGNS? AN IMAGE DESIGN PERSPECTIVE
Hou, J. R., Zhang, J. & Zhang, K., 2023 Jun, In: MIS Quarterly: Management Information Systems. 47, 2, p. 535-584 50 p.Research output: Contribution to journal › Article › peer-review
21 Citations (Scopus) -
The service attributes of robo-advisors: a choice-based conjoint analysis
Hou, J. R., Li, Y. H. & Kankham, S., 2023, (Accepted/In press) In: Information Technology and People.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus) -
More than feelings? How Facebook reaction icons affect online users' behavioral intentions toward online health rumor posts
Hou, J. R. & Kankham, S., 2022 Nov 2, In: Internet Research. 32, 6, p. 1978-2002 25 p.Research output: Contribution to journal › Article › peer-review
7 Citations (Scopus) -
The advertising communication effectiveness of using netizen language code-switching in Facebook ads
Kuo, Y. F., Hou, J. R. & Hsieh, Y. H., 2021 Nov, In: Internet Research. 31, 5, p. 1940-1962 23 p.Research output: Contribution to journal › Article › peer-review
5 Citations (Scopus)