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Jian-Ren Hou

Assistant Professor

  • 13 Citations
  • 1 h-Index
20142021

Research output per year

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Personal profile

Education

  • 美國德州大學阿靈頓分校資訊系統與作業管理學系 博士

Research Interests

  • Online consumer behavior
  • E-commerce
  • Online marketing
  • Brand community

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Projects

網路健康社群使用對病患健康信念與病患依從影響之研究

Hou, J.

20-04-01 → 21-03-31

Project: Research project

網路健康社群使用對病患健康信念與病患依從影響之研究

Hou, J.

21-04-01 → 22-03-31

Project: Research project

Research Output

  • 13 Citations
  • 1 h-Index
  • 1 Conference contribution
  • 1 Article

Oppositional brand loyalty in online brand communities: Perspectives on social identity theory and consumer-brand relationship

Kuo, Y. F. & Hou, J. R., 2017 Jan 1, In : Journal of Electronic Commerce Research. 18, 3, p. 254-268 15 p.

Research output: Contribution to journal › Article

    • 13 Citations (Scopus)

    Which brand will you not select? Investigating oppositional brand loyalty from the perspectives on social identity theory and emotions

    Kuo, Y. F. & Hou, J. R., 2014 Dec 8, 12th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2014. Ting, I-H., Tao, Y-H., Steinbauer, M., Khalil, I., Yang, H-C. & Anderst-Kotsis, G. (eds.). Association for Computing Machinery, Inc, p. 421-427 7 p. (12th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2014).

    Research output: Chapter in Book/Report/Conference proceeding › Conference contribution