Jian-Ren Hou

Assistant Professor

  • Source: Scopus
  • Calculated based on no. of publications stored in Pure and citations from Scopus
20142021

Research activity per year

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Personal profile

Education

  • 美國德州大學阿靈頓分校資訊系統與作業管理學系 博士

Research Interests

  • Online consumer behavior
  • E-commerce
  • Online marketing
  • Brand community

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