Personal profile
Education
- 美國德州大學阿靈頓分校資訊系統與作業管理學系 博士
Research Interests
- Online consumer behavior
- E-commerce
- Online marketing
- Brand community
Fingerprint
Dive into the research topics where Jian-Ren Hou is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 4 Finished
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How Visual Design Influences the Continuous Use of AI Chatbots: The Role of Cute Appearance and Rich Facial Expressions
Hou, J. R., Chang, Y. C., Kuo, Y. F. & Lin, Y. H., 2026, Multidisciplinary Social Networks Research - 12th International Conference, MISNC 2025, Proceedings. Garcia Diaz, V., Ting, I.-H. & Wang, K. (eds.). Springer Science and Business Media Deutschland GmbH, p. 3-15 13 p. (Communications in Computer and Information Science; vol. 2729 CCIS).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
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Community Notes vs. Related Articles: Assessing Real-World Integrated Counter-Rumor Features in Response to Different Rumor Types on Social Media
Kankham, S. & Hou, J. R., 2025, In: International Journal of Human-Computer Interaction. 41, 12, p. 7711-7725 15 p.Research output: Contribution to journal › Article › peer-review
3 Link opens in a new tab Citations (Scopus) -
The service attributes of robo-advisors: a choice-based conjoint analysis
Hou, J. R., Li, Y. H. & Kankham, S., 2025 Jan 8, In: Information Technology and People. 38, 1, p. 338-362 25 p.Research output: Contribution to journal › Article › peer-review
6 Link opens in a new tab Citations (Scopus) -
Exploring Crowdfunding Campaign Success - A Signaling Theory Perspective
Vladimir, N., Au, C. H. & Hou, J. R., 2024, Proceedings - 28th Pacific Asia Conference on Information Systems, PACIS 2024. Pacific Asia Conference on Information Systems, (Proceedings - 28th Pacific Asia Conference on Information Systems, PACIS 2024).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
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Exploring Crowdfunding Campaign Success – A Signaling Theory Perspective
Vladimir, N., Au, C. H. & Hou, J. R., 2024, Pacific Asia Conference on Information Systems, PACIS 2024. PHAN, T. Q., Tan, B., Hoanh-Su, L. & Thuan, N. H. (eds.). Association for Information Systems, (Pacific Asia Conference on Information Systems).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
1 Link opens in a new tab Citation (Scopus)