Projects per year
Personal profile
Education
- 2007 PhD, Marketing, City University of New York, Baruch College, USA
Research Interests
- Cultural Perspective in Branding Strategy and Public Policy
- Culture and Consumption
Experience
- 2000 ~ 2006 Pace University, Lubin School of Business, New York, USA
- 2006 ~ 2008 Assistant Professor of Marketing, University of Wisconsin, Eau Claire, WI, USA
- 2008 ~ 2013 Assistant Professor of Marketing, Eastern Michigan University, Ypsilanti, MI, USA.
- 2013 ~ 2018 College of Management,National Cheng Kung University, Tainan, Taiwan
- 2017 ~ present Assistant Professor of Marketing, Institute of Creative Industries Design
- Adjunct Professor of Marketing, Baruch College, Zicklin School of Business, City University of New York
- Long Island University, Brooklyn Campus
- Queens College, City University of New York
Fingerprint
Dive into the research topics where Ju-Faye Kao is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Projects
- 1 Finished
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Authenticity Dimension in The Creative City Culture Development
Purwanti, N. D. & Kao, J-F., 2016 Jun 24, 2016 Marketing and Public Policy Conference. San Luis Obispo, CA, USA.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
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Design Concept as a Positioning Strategy through Creating Authenticity and Aesthetic Values
Wang, C. H. & Kao, J-F., 2016 Aug 5, 2016 American Marketing Association. Atlanta, GA, USA.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
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Moving from Utilitarian to Symbolism: A WEAVISM CSR Brand Communication Case
Thuy, M. & Kao, J-F., 2016 Dec 3, Taiwan Institute of Marketing Science, the 13th Annual Conference. Taipei, TaiwanResearch output: Chapter in Book/Report/Conference proceeding › Conference contribution
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SabaFish: A Cultural Branding Strategy Case
Kao, J-F. & Kung, C. Y., 2015 May 26, 2015 NCKU Case Center Symposium. National Cheng Kung University, Tainan, Taiwan.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
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An exploratory study of collective nostalgia
Kao, F., 2012 Dec 1, In: Advances in Consumer Research. 40, p. 514-518 5 p.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus)