Personal profile

Education

• 2007 PhD, Marketing, City University of New York, Baruch College, USA

Research Interests

• Cultural Perspective in Branding Strategy and Public Policy
• Culture and Consumption

Experience

• 2000 ~ 2006 Pace University, Lubin School of Business, New York, USA
• 2006 ~ 2008 Assistant Professor of Marketing, University of Wisconsin, Eau Claire, WI, USA
• 2008 ~ 2013 Assistant Professor of Marketing, Eastern Michigan University, Ypsilanti, MI, USA.
• 2013 ~ 2018 College of Management,National Cheng Kung University, Tainan, Taiwan
• 2017 ~ present Assistant Professor of Marketing, Institute of Creative Industries Design
• Adjunct Professor of Marketing, Baruch College, Zicklin School of Business, City University of New York
• Long Island University, Brooklyn Campus
• Queens College, City University of New York

Fingerprint Dive into the research topics where Ju-Faye Kao is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

• 2 Similar Profiles

Nostalgia Business & Economics

Exploratory study Business & Economics

Branding strategy Business & Economics

Public policy Business & Economics

Cultural identity Business & Economics

Emotion Business & Economics

Projects 2017 2018

• 1 Finished

Projects per year

以東亞文化內涵為定位的品牌真實性探討

Kao, J.

17-08-01 → 18-07-31

Project: Research project

Research Output 2003 2016

• 9 Conference contribution
• 6 Article

Research Output per year

Authenticity Dimension in The Creative City Culture Development

Purwanti, N. D. & Kao, J-F., 2016 Jun 24, 2016 Marketing and Public Policy Conference. San Luis Obispo, CA, USA.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Design Concept as a Positioning Strategy through Creating Authenticity and Aesthetic Values

Wang, C. H. & Kao, J-F., 2016 Aug 5, 2016 American Marketing Association. Atlanta, GA, USA.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Moving from Utilitarian to Symbolism: A WEAVISM CSR Brand Communication Case

Thuy, M. & Kao, J-F., 2016 Dec 3, Taiwan Institute of Marketing Science, the 13th Annual Conference. Taipei, Taiwan

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

SabaFish: A Cultural Branding Strategy Case

Kao, J-F. & Kung, C. Y., 2015 May 26, 2015 NCKU Case Center Symposium. National Cheng Kung University, Tainan, Taiwan.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

An exploratory study of collective nostalgia

Kao, J-F., 2012, In : Advances in Consumer Research. 40, p. 514-518 5 p.

Research output: Contribution to journal › Article

Exploratory study

Nostalgia

Emotion

Cultural identity

Thesis

Aesthetic and Memory: How Subjectivity Influences Authenticity Perception

Author: 季禪, 李., 2016 Aug 22

Supervisor: Kao, J. (Supervisor)

Student thesis: Master's Thesis

Branded Counterfeits: A Functional Based Attitude Approach to Investigate the Consumption Motivations in Fast Fashion Industry

Author: 清海雲, 段., 2015 Aug 6

Supervisor: Kao, J. (Supervisor)

Student thesis: Master's Thesis

Can Referring to Exemplars Trigger Support for Smaller Brands’ Evaluation? The Effects of Category Inference on Brand Evaluation and Brand Choice for Brands from Emerging Economies

Author: 氏芳草, 胡., 2015 Aug 10

Supervisor: Kao, J. (Supervisor)

Student thesis: Master's Thesis

Choose to Care for Others in Social Enterprise

Author: 愛玲, 孫., 2017 Aug 3

Supervisor: Kao, J. (Supervisor)

Student thesis: Master's Thesis

Chun Shui Tang and Bubbleology:The Effect of Culture Position Country of Origin and Product Knowledge on Brand Authenticity

Author: 博銘, 莫., 2015 Feb 9

Supervisor: Kao, J. (Supervisor)

Student thesis: Master's Thesis