Ju-Faye Kao

Assistant Professor

  • 0 Citations
  • 0 h-Index
20032018
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Research Output 2003 2016

  • 9 Conference contribution
  • 6 Article
2016

Authenticity Dimension in The Creative City Culture Development

Purwanti, N. D. & Kao, J-F., 2016 Jun 24, 2016 Marketing and Public Policy Conference. San Luis Obispo, CA, USA.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Design Concept as a Positioning Strategy through Creating Authenticity and Aesthetic Values

Wang, C. H. & Kao, J-F., 2016 Aug 5, 2016 American Marketing Association. Atlanta, GA, USA.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Moving from Utilitarian to Symbolism: A WEAVISM CSR Brand Communication Case

Thuy, M. & Kao, J-F., 2016 Dec 3, Taiwan Institute of Marketing Science, the 13th Annual Conference. Taipei, Taiwan

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2015

SabaFish: A Cultural Branding Strategy Case

Kao, J-F. & Kung, C. Y., 2015 May 26, 2015 NCKU Case Center Symposium. National Cheng Kung University, Tainan, Taiwan.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2012

An exploratory study of collective nostalgia

Kao, J-F., 2012, In : Advances in Consumer Research. 40, p. 514-518 5 p.

Research output: Contribution to journalArticle

Exploratory study
Nostalgia
Emotion
Cultural identity

The Impact of Video-Clip Instructions on Understanding Customer Relationship Management (CRM) Software

Kao, J-F., Chen, K. L. & Lee, H., 2012, In : Journal of Integrated Enterprise Systems. 1, 1, p. 34-51

Research output: Contribution to journalArticle

The Nostalgic Cosmopolitan: A Segmentation Study for Promoting Local Cultural Heritage

Kao, J-F., 2012 Aug 1, the International Academy of Business and Public Administration Disciplines (IABPAD) Conference. Honolulu, Hawaii, USA

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2011

Going Green: Green Consumer Segmentation and Green Co-Branding Evaluation

Kao, J-F. & Dohoon, D., 2011 Jul 8, The 21st International Conference on the Pacific Rim Management. Tainan, Taiwan

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2009

“West Sampling and East Immersing”: The Antecedents of Involvement of Analytic-Holistic Thinkers

Kao, J-F., Zushi, N., Adachi, A. & Lou, Y-C., 2009 Dec 13, The 14th Cross-Cultural Research Conference. Puerto Vallarta, Mexico

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2008

Consumer Cosmopolitan and Acculturative Motivations: An Executive Function Aspect of Ethnic Identity

Kao, J-F., 2008 Jan 16, AMS Cultural Perspectives in Marketing Conference. New Orleans, USA

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2004

Is It a Foreign Cultural Product? A Scale to Classify Products in An Era of Globalization

Kao, J-F., 2003 Oct 9, Association for Consumer Research North American Conference. Toronto, Canada

Research output: Chapter in Book/Report/Conference proceedingConference contribution