Ju-Faye Kao

Assistant Professor

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Thesis

Aesthetic and Memory: How Subjectivity Influences Authenticity Perception

Author: 季禪, 李., 2016 Aug 22

Supervisor: Kao, J. (Supervisor)

Student thesis: Master's Thesis

Branded Counterfeits: A Functional Based Attitude Approach to Investigate the Consumption Motivations in Fast Fashion Industry

Author: 清海雲, 段., 2015 Aug 6

Supervisor: Kao, J. (Supervisor)

Student thesis: Master's Thesis

Choose to Care for Others in Social Enterprise

Author: 愛玲, 孫., 2017 Aug 3

Supervisor: Kao, J. (Supervisor)

Student thesis: Master's Thesis

Chun Shui Tang and Bubbleology:The Effect of Culture Position Country of Origin and Product Knowledge on Brand Authenticity

Author: 博銘, 莫., 2015 Feb 9

Supervisor: Kao, J. (Supervisor)

Student thesis: Master's Thesis

Consumers as the Choice Agents in the Context of Social Enterprise

Author: 俊玉, 阮., 2015 Aug 12

Supervisor: Kao, J. (Supervisor)

Student thesis: Master's Thesis

Does Tourist Only Pursue Service Quality? The Moderating Effect of Authenticity on Bed and Breakfast Experience Evaluation

Author: 昭雅, 孔., 2015 Aug 12

Supervisor: Kao, J. (Supervisor)

Student thesis: Master's Thesis

Factors Affecting Customer’s Switching Behavior:A Segmentation Study of Islamic Bank Customers in Aceh Indonesia

Author: 達儒, 杜., 2015 Jun 9

Supervisor: Kao, J. (Supervisor)

Student thesis: Master's Thesis

Foreign vs Global Consumer Culture Positioning: An Authenticity Evaluation in the Context of Bubble Tea

Author: 和萬, 白., 2017 Aug 2

Supervisor: Kao, J. (Supervisor)

Student thesis: Master's Thesis

From Simple to Compound: How Firms' Relationships Influence Brand Evaluation in Smartphone Market

Author: 鵬翔, 徐., 2017 May 11

Supervisor: Kao, J. (Supervisor)

Student thesis: Master's Thesis

Moving from Utilitarian to Symbolism in Apparel Branding – A WEAVISM Case

Author: 希敏, 杜., 2016 Sep 10

Supervisor: Kao, J. (Supervisor)

Student thesis: Master's Thesis

New Retail Battlefield: The Effects of Display Location and In-Store QR Code Technology

Author: 俊榮, 黃., 2015 Feb 4

Supervisor: Kao, J. (Supervisor)

Student thesis: Master's Thesis

Non-dominant Brand's Creative Strategy: How Narrative Content Influences Creative Authenticity

Author: 佳禾, 舒., 2017 Aug 5

Supervisor: Kao, J. (Supervisor)

Student thesis: Master's Thesis

On-line Movie Pirating Behavior in Asia: The Amoral Imagination

Author: 大為, 王., 2016 Aug 22

Supervisor: Kao, J. (Supervisor)

Student thesis: Master's Thesis

Process or Outcome? Which Experience is More Important in Determining Shopping Satisfaction?

Author: 美鳳, 唐., 2015 Feb 10

Supervisor: Kao, J. (Supervisor)

Student thesis: Master's Thesis

Profiling Virtual Communities Users: Antecedents and Consequences of Online Participation Behaviors as Segmentation Bases

Author: 嬰昭, 蘇., 2015 Feb 10

Supervisor: Kao, J. (Supervisor)

Student thesis: Master's Thesis

The Asian Lifestyle Cosmopolitanism: An Exploratory Study of the Creative Class of Indonesian Millennials in Taiwan

Author: 琪亞, 吳., 2017 Aug 4

Supervisor: Kao, J. (Supervisor)

Student thesis: Master's Thesis

The Effect of Contagion vs Narrative Transportation in Online C2C Second Hand Market Context

Author: 嘉哲, 丁., 2017 Jul 10

Supervisor: Kao, J. (Supervisor)

Student thesis: Master's Thesis

The Effect of Production Methods and Identity Innovation on Object Authenticity

Author: 新月, 鍾., 2017 Feb 16

Supervisor: Kao, J. (Supervisor)

Student thesis: Master's Thesis

The Patterns of Consumption: An Exploration of Thai Diaspora Consumers in Taiwan

Author: 富隆, 黃., 2015 Feb 9

Supervisor: Kao, J. (Supervisor)

Student thesis: Master's Thesis