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Research Output 1996 2019

  • 198 Citations
  • 7 h-Index
  • 14 Article
  • 2 Review article
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Article
2019
1 Citation (Scopus)
Earthquakes
Disasters
Internet
Imagery (Psychotherapy)
Emergencies
2017
3 Citations (Scopus)

Factors influencing medical staff's intentions to implement family-witnessed cardiopulmonary resuscitation: A cross-sectional, multihospital survey

Chen, C. L., Tang, J. S., Lai, M. K., Hung, C. H., Hsieh, H. M., Yang, H. L. & Chuang, C. C., 2017 Aug 1, In : European Journal of Cardiovascular Nursing. 16, 6, p. 492-501 10 p.

Research output: Contribution to journalArticle

Medical Staff
Cardiopulmonary Resuscitation
Resuscitation
Cross-Sectional Studies
Resuscitation Orders
4 Citations (Scopus)

Predicting medical professionals’ intention to allow family presence during resuscitation: A cross sectional survey

Lai, M-K., Aritejo, B. A., Tang, J. S., Chen, C. L. & Chuang, C-C., 2017 May 1, In : International Journal of Nursing Studies. 70, p. 11-16 6 p.

Research output: Contribution to journalArticle

Resuscitation
Cross-Sectional Studies
Taiwan
Nurses
Family Planning Policy
2013
2 Citations (Scopus)
Motorcycles
motorcycle
Indonesia
social factors
adolescent
2012
1 Citation (Scopus)

Pricing and hedging strategy for options with default and liquidity risk

Jiang, I. M., Liu, Y-H., Feng, Z. Y. & Lai, M-K., 2012 Jun 1, In : Asia Pacific Management Review. 17, 2, p. 127-144 18 p.

Research output: Contribution to journalArticle

Hedging strategies
Liquidity risk
Default risk
Pricing strategy
Option prices
28 Citations (Scopus)

Recovery of online service: Perceived justice and transaction frequency

Chang, H. H., Lai, M. K. & Hsu, C. H., 2012 Nov 1, In : Computers in Human Behavior. 28, 6, p. 2199-2208 10 p.

Research output: Contribution to journalArticle

Social Justice
Recovery
Justice
Research
2010
34 Citations (Scopus)

Exploring the impact of innovation strategy on R&D employees' job satisfaction: A mathematical model and empirical research

Cheng, C. F., Lai, M. K. & Wu, W. Y., 2010 Jul 1, In : Technovation. 30, 7-8, p. 459-470 12 p.

Research output: Contribution to journalArticle

Job satisfaction
Innovation
Personnel
Mathematical models
Empirical research
2009

An examination of new product development strategy and brand equity approaches for retailers

Tsai, M. T., Lai, M. K. & Chen, C. L., 2009 Apr 1, In : International Journal of Services, Technology and Management. 11, 4, p. 355-373 19 p.

Research output: Contribution to journalArticle

Product design
Product development
Sales
Packaging
Scanning electron microscopy
2008
3 Citations (Scopus)

A qualitative approach for conceptualizing consumer decision-making in online auctions

Lai, M-K., Wu, W. Y. & Lin, S. M., 2008 Dec 1, In : Advances in Consumer Research. 35, p. 319-324 6 p.

Research output: Contribution to journalArticle

Decision Making
Empirical Research
Uncertainty
Interviews
Consumer decision making
2007
4 Citations (Scopus)

Preventing piracy use intention by rectifying self-positivity bias

Lai, M-K. & Kuo, C. C., 2007 Jan 1, In : Social Behavior and Personality. 35, 7, p. 961-974 14 p.

Research output: Contribution to journalArticle

Cartoons
Research
Surveys and Questionnaires
2002
12 Citations (Scopus)

How worldwide is marketing communication on the World Wide Web?

Warden, C. A., Lai, M. & Wu, W. Y., 2002 Jan 1, In : Journal of Advertising Research. 42, 5, p. 72-84 13 p.

Research output: Contribution to journalArticle

World Wide Web
Websites
Marketing
marketing
Internet
2001
9 Citations (Scopus)

Advancement intentions and job attitudes - A study on the career setting of high-tech engineers in Taiwan

Yeh, Q-J. & Lai, M-K., 2001 Jan 1, In : R and D Management. 31, 1, p. 51-62 12 p.

Research output: Contribution to journalArticle

Engineers
Personnel
Ladders
High-tech
Taiwan
1999
7 Citations (Scopus)

Feminism orientation, product attributes and husband-wife decision dominance: A Taiwan-Japan cross-cultural study

Chen, C. N., Lai, M. & Tarn, D. D. C., 1999 Jan 1, In : Journal of Global Marketing. 12, 3, p. 23-39 17 p.

Research output: Contribution to journalArticle

Cross-cultural studies
Feminism
Taiwan
Japan
Product attributes
1997
13 Citations (Scopus)

Differences in factors attracting consumers to Taiwan's supermarkets and traditional wet markets

Trappey, C. & Lai, M-K., 1997 Jan 1, In : Journal of Family and Economic Issues. 18, 2, p. 211-224 14 p.

Research output: Contribution to journalArticle

Taiwan
Health Services Needs and Demand
History
Interviews
Population