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Thesis

Factors Affecting the Perceived Value of Customization: A case of Physical Albums

Author: 冠文, 陳., 2018 Jun 22

Supervisor: Lai, M. (Supervisor)

Student thesis: Master's Thesis

Lock-in Effect in O2O: An Example of Bookstore

Author: 菀筑, 張., 2018 Jan 12

Supervisor: Lai, M. (Supervisor)

Student thesis: Master's Thesis

Consumer Attitude toward Unknown Brand Product: Product Category as Moderator

Author: 佳儀, 林., 2018 Jul 10

Supervisor: Lai, M. (Supervisor)

Student thesis: Master's Thesis

Factors Influencing Purchase Intention of Singing Concert: A Perspective from Theory of Planned Behavior

Author: 君琳, 廖., 2018 Jul 5

Supervisor: Lai, M. (Supervisor)

Student thesis: Master's Thesis

The Effect of Different Advertising Appeals on Advertising Effect of Microfilm

Author: 鈺炘, 王., 2017 Sep 1

Supervisor: Lai, M. (Supervisor)

Student thesis: Master's Thesis

Product Category Moderating Customers’ attitude toward PLBs on Their Intention to Buy Private Label Brand

Author: 瀅瀅, 蔡., 2017 Mar 10

Supervisor: Lai, M. (Supervisor)

Student thesis: Master's Thesis

Toward a Better Understanding on Loyalty Program Design: The Moderating Role of Membership Fee and Customization

Author: 喬婷, 張., 2016 Sep 7

Supervisor: Lai, M. (Supervisor)

Student thesis: Master's Thesis

The Effect of the Experiential Marketing on Online and Offline Channels

Author: 書萍, 劉., 2016 Jan 28

Supervisor: Lai, M. (Supervisor)

Student thesis: Master's Thesis

價格促銷、產品品質以及服務品質對消費者購買意願之影響/以台灣漆包線產業為例

Author: 國賐, 李., 2016 Feb 2

Supervisor: Lai, M. (Supervisor)

Student thesis: Master's Thesis

探究產學合作中的價值共創-以跨領域新產品開發專案為例

Author: 逸萍, 王., 2016 Feb 16

Supervisor: Lai, M. (Supervisor)

Student thesis: Master's Thesis

知覺風險、知覺價格、知覺價值與購買意願影響之研究-以脂肪幹細胞儲存為例

Author: 競柔, 葉., 2015 Aug 13

Supervisor: Lai, M. (Supervisor)

Student thesis: Master's Thesis

The Effect of Price Brand Image Perceived Risk and Hope on Perceived Value and Purchase Intention toward New Year Lucky Bags

Author: 郁安, 陳., 2015 Feb 2

Supervisor: Lai, M. (Supervisor)

Student thesis: Master's Thesis

行動銀行服務品質、知覺風險及促銷活動對行動銀行行為意圖之影響

Author: 楹烽, 呂., 2015 Aug 12

Supervisor: Lai, M. (Supervisor)

Student thesis: Master's Thesis

探討消費者使用自助加油服務的影響因素之研究

Author: 志勇, 施., 2015 Aug 5

Supervisor: Lai, M. (Supervisor)

Student thesis: Master's Thesis

從品牌概念一致性與知覺風險探討品牌延伸對消費者購買意願之影響 --以LCD TV產品為例

Author: 士賓, 葉., 2015 Aug 14

Supervisor: Lai, M. (Supervisor)

Student thesis: Master's Thesis

臉書網站與實體情境間的從眾現象差異研究

Author: 怡文, 陳., 2015 Jul 8

Supervisor: Lai, M. (Supervisor)

Student thesis: Master's Thesis

The Influence of Shopping Orientations on Attitudes toward Online Shopping Online Search and Online Purchase Intentions

Author: 敏, 蕭., 2014 Jul 26

Supervisor: Lai, M. (Supervisor)

Student thesis: Master's Thesis