Projects per year
Personal profile
Education
- PhD, Design Science, Chiba University, Chiba, Japan
Research Interests
- Design Evaluation and Tools development
- Innovation Education
- Kansei & Miryoku Engineering
- Product Innovation & Design
Experience
- 2002/08 ~ 2008/01 Assistant Professor, The Department of Industrial Design, National Cheng
- 2008/02 ~ 2015/07 Associate Professor, The Department of Industrial Design, National Cheng Kung University ( 2009 Outstanding Teacher Award, 2014 Outstanding Researcher Award)
- 2011/02 ~ 2012/08 Director of Exhibition, Art Center of National Cheng Kung University,
- 2011/08 ~ present CEO & PI, Smart Seed Union of Talent Cultivation Program for Smart Living Industry, Ministry of Education (Taiwan).
- 2013/01 ~ 2015/01 President, Taiwanese Institute of KANSEI,
- 2013/08 ~ 2016/07 Chairman, The Department of Industrial Design, National Cheng Kung University
- 2013/08 ~ 2016/07 Principal Investigator, product design, The Scholarship Program for Overseas Study in Arts and Design.
- 2015/08 ~ present Professor, The Department of Industrial Design, National Cheng Kung University.
- 2016/09 ~ present Deputy Executive Officer, C_Hub ( Creative Hub ), National Cheng Kung University.
Expertise related to UN Sustainable Devlopment Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Projects
- 13 Finished
Research output
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Product modeling design based on genetic algorithm and BP neural network
Han, J. X., Ma, M. Y. & Wang, K., 2021 May, In: Neural Computing and Applications. 33, 9, p. 4111-4117 7 p.Research output: Contribution to journal › Article › peer-review
4 Citations (Scopus) -
A Study on Tea Drinking Experience Factors of Kong Fu Tea in Southern Fujian Province of China
Hong, B. & Ma, M-Y., 2020 Jan 1, Advances in Affective and Pleasurable Design - Proceedings of the AHFE 2019 International Conference on Affective and Pleasurable Design. Fukuda, S. (ed.). Springer Verlag, p. 412-417 6 p. (Advances in Intelligent Systems and Computing; vol. 952).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
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Designing Attractive Children’s Picture Books: Evaluating the Attractiveness Factors of Various Picture Book Formats
Wei, C. C. & Ma, M. Y., 2020 Mar 3, In: Design Journal. 23, 2, p. 287-308 22 p.Research output: Contribution to journal › Article › peer-review
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Going Green in Mega-Sporting Events: Applying Attractiveness for Sustainable Product Innovation
Ma, M. Y., Hsieh, E. C. F., Huang, H. Y., Peng, C. & Lin, T. C., 2020, Proceedings of the 8th International Conference on Kansei Engineering and Emotion Research, KEER 2020. Shoji, H., Koyama, S., Yamanaka, T., Kato, T., Muramatsu, K., Lévy, P., Chen, K. & Lokman, A. M. (eds.). Springer, p. 174-183 10 p. (Advances in Intelligent Systems and Computing; vol. 1256 AISC).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
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The Impact of Quality Attribute on Purchase Intention Take Unboxing Video as an Example
Yang, D. & Ma, M. Y., 2020, Proceedings of the 8th International Conference on Kansei Engineering and Emotion Research, KEER 2020. Shoji, H., Koyama, S., Yamanaka, T., Kato, T., Muramatsu, K., Lévy, P., Chen, K. & Lokman, A. M. (eds.). Springer, p. 88-96 9 p. (Advances in Intelligent Systems and Computing; vol. 1256 AISC).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution