Shang-Chun Ma

Professor

Institute of Physical Education, Health & Leisure Studies

https://orcid.org/0000-0002-9211-5942

Phone886 6 2757575 ext 53825
Emailmshangch@mail.ncku.edu.tw
Websitehttp://www.pehl.ncku.edu.tw/files/11-1313-13419-1.php?Lang=zh-tw

Source: Scopus
Calculated based on no. of publications stored in Pure and citations from Scopus

Research activity per year

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Personal profile

Education

2009 PhD, Tourism, Leisure & Environmental Change Research Unit, Sheffield Hallam University(UK)

Research Interests

Cross-cultural Study
Social Media Research
Sporting Event Management

Experience

2012/02~ present Associate Professor, Institute of Physical Education, Health and Leisure Studies, National Cheng Kung University

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Recent external collaboration on country level. Dive into details by clicking on the dots or

7 Finished

路跑比賽及社團參與之社會資本探討:台灣與美國之比較
Ma, S.
19-08-01 → 20-07-31
Project: Research project
體適能對台灣社會活力與社會創新力的影響
Ma, S.
19-08-01 → 20-01-31
Project: Research project
企業社會責任、社會認同、品牌權益與消費者忠誠度關係之研究: 跨國研究與縱貫性之觀點
Ma, S.
17-08-01 → 18-07-31
Project: Research project
職業運動賽會核心與週邊服務品質、知覺價值、球隊認同感與行為意圖關係之研究:中華職棒與美國職業棒球大聯盟之比較
Ma, S.
16-08-01 → 17-07-31
Project: Research project
賽會服務品質與滿意度對休閒型路跑者的生活品質與行為意圖之影響:台灣、美國與希臘路跑活動之比較
Ma, S.
15-08-01 → 16-07-31
Project: Research project

154 Citations
7 h-Index
14 Article

Testing a structural model of constraints negotiation in spectator sports: The moderating effect of satisfaction with marketing strategies
Ma, S. C., Ma, S. M. & Rotherham, I. D., 2021, In: Event Management. 25, 2, p. 185-199 15 p.
Research output: Contribution to journal › Article › peer-review
Fitness innovativeness, duration of stay, and revisit behavior: a moderation relationship
Chang, C. H., Leigh, R., Shu, S. T. & Ma, S-C., 2019 Jan 1, (Accepted/In press) In: International Journal of Sports Marketing and Sponsorship.
Research output: Contribution to journal › Article › peer-review
Service quality, perceived value and behavioral intentions among highly and lowly identified baseball consumers across nations
Ma, S. C. & Kaplanidou, K., 2019 Sep 9, In: International Journal of Sports Marketing and Sponsorship. 21, 1, p. 46-69 24 p.
Research output: Contribution to journal › Article › peer-review
5 Citations (Scopus)
Effects of Event Service Quality on the Quality of Life and Behavioral Intentions of Recreational Runners
Ma, S. C. & Kaplanidou, K., 2018 Apr 10, (Accepted/In press) In: Leisure Sciences. p. 1-21 21 p.
Research output: Contribution to journal › Article › peer-review
5 Citations (Scopus)
Examining the Importance of Legacy Outcomes of Major Sport Events for Host City Residents’ Quality of Life
Ma, S. C. & Kaplanidou, K. K., 2017 Dec 1, In: Applied Research in Quality of Life. 12, 4, p. 903-923 21 p.
Research output: Contribution to journal › Article › peer-review
9 Citations (Scopus)