Shang-Chun Ma

Associate Professor

Institute of Physical Education, Health & Leisure Studies

https://orcid.org/0000-0002-9211-5942

Phone886 6 2757575 ext 53825
Emailmshangch@mail.ncku.edu.tw
Websitehttp://www.pehl.ncku.edu.tw/files/11-1313-13419-1.php?Lang=zh-tw

109 Citations
6 h-Index

Research output per year

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Personal profile

Education

2009 PhD, Tourism, Leisure & Environmental Change Research Unit, Sheffield Hallam University(UK)

Research Interests

Cross-cultural Study
Social Media Research
Sporting Event Management

Experience

2012/02~ present Associate Professor, Institute of Physical Education, Health and Leisure Studies, National Cheng Kung University

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Projects

1 Active
6 Finished

路跑比賽及社團參與之社會資本探討:台灣與美國之比較

Ma, S.

19-08-01 → 20-07-31

Project: Research project

體適能對台灣社會活力與社會創新力的影響

Ma, S.

19-08-01 → 20-01-31

Project: Research project

企業社會責任、社會認同、品牌權益與消費者忠誠度關係之研究: 跨國研究與縱貫性之觀點

Ma, S.

17-08-01 → 18-07-31

Project: Research project

職業運動賽會核心與週邊服務品質、知覺價值、球隊認同感與行為意圖關係之研究:中華職棒與美國職業棒球大聯盟之比較

Ma, S.

16-08-01 → 17-07-31

Project: Research project

賽會服務品質與滿意度對休閒型路跑者的生活品質與行為意圖之影響:台灣、美國與希臘路跑活動之比較

Ma, S.

15-08-01 → 16-07-31

Project: Research project

Research Output

109 Citations
6 h-Index
13 Article

Fitness innovativeness, duration of stay, and revisit behavior: a moderation relationship

Chang, C. H., Leigh, R., Shu, S. T. & Ma, S-C., 2019 Jan 1, (Accepted/In press) In : International Journal of Sports Marketing and Sponsorship.

Research output: Contribution to journal › Article

Service quality, perceived value and behavioral intentions among highly and lowly identified baseball consumers across nations

Ma, S. C. & Kaplanidou, K., 2019 Sep 9, In : International Journal of Sports Marketing and Sponsorship. 21, 1, p. 46-69 24 p.

Research output: Contribution to journal › Article

Effects of Event Service Quality on the Quality of Life and Behavioral Intentions of Recreational Runners

Ma, S. C. & Kaplanidou, K., 2018 Apr 10, (Accepted/In press) In : Leisure Sciences. p. 1-21 21 p.

Research output: Contribution to journal › Article

4 Citations (Scopus)

Examining the Importance of Legacy Outcomes of Major Sport Events for Host City Residents’ Quality of Life

Ma, S. C. & Kaplanidou, K. K., 2017 Dec 1, In : Applied Research in Quality of Life. 12, 4, p. 903-923 21 p.

Research output: Contribution to journal › Article

3 Citations (Scopus)

Legacy perceptions among host Tour de Taiwan residents: the mediating effect of quality of life

Ma, S-C. & Kaplanidou, K. K., 2017 May 4, In : Leisure Studies. 36, 3, p. 423-437 15 p.

Research output: Contribution to journal › Article

12 Citations (Scopus)