Projects per year
Personal profile
Education
- 2009 PhD, Tourism, Leisure & Environmental Change Research Unit, Sheffield Hallam University(UK)
Research Interests
- Cross-cultural Study
- Social Media Research
- Sporting Event Management
Experience
- 2012/02~ present Associate Professor, Institute of Physical Education, Health and Leisure Studies, National Cheng Kung University
Fingerprint Dive into the research topics where Shang-Chun Ma is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 2 Similar Profiles
Sports
Social Sciences
sport
Earth & Environmental Sciences
event
Social Sciences
resident
Social Sciences
Taiwan
Social Sciences
quality of life
Social Sciences
participation
Social Sciences
structural model
Social Sciences
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Projects 2013 2020
Research Output 2011 2019
- 98 Citations
- 6 h-Index
- 13 Article
Fitness innovativeness, duration of stay, and revisit behavior: a moderation relationship
Chang, C. H., Leigh, R., Shu, S. T. & Ma, S-C., 2019 Jan 1, (Accepted/In press) In : International Journal of Sports Marketing and Sponsorship.Research output: Contribution to journal › Article
Innovativeness
Moderation
Fitness
Fitness center
Design methodology
Service quality, perceived value and behavioral intentions among highly and lowly identified baseball consumers across nations
Ma, S. C. & Kaplanidou, K., 2019 Jan 1, (Accepted/In press) In : International Journal of Sports Marketing and Sponsorship.Research output: Contribution to journal › Article
Perceived value
Behavioral intention
Service quality
Baseball
Factors
4
Citations
(Scopus)
Effects of Event Service Quality on the Quality of Life and Behavioral Intentions of Recreational Runners
Ma, S. C. & Kaplanidou, K., 2018 Apr 10, (Accepted/In press) In : Leisure Sciences. p. 1-21 21 p.Research output: Contribution to journal › Article
quality of life
event
Taiwan
participation
Greece
2
Citations
(Scopus)
Examining the Importance of Legacy Outcomes of Major Sport Events for Host City Residents’ Quality of Life
Ma, S-C. & Kaplanidou, K. K., 2017 Dec 1, In : Applied Research in Quality of Life. 12, 4, p. 903-923 21 p.Research output: Contribution to journal › Article
quality of life
Sports
resident
event
evaluation
11
Citations
(Scopus)
Legacy perceptions among host Tour de Taiwan residents: the mediating effect of quality of life
Ma, S-C. & Kaplanidou, K. K., 2017 May 4, In : Leisure Studies. 36, 3, p. 423-437 15 p.Research output: Contribution to journal › Article
quality of life
Taiwan
resident
event
exchange theory
Thesis
Leveraging Legacies from Major Sporting Events: The Case of the Tour de Taiwan
Author: 佳倩, 李., 2015 Sep 9Supervisor: Ma, S. (Supervisor)
Student thesis: Master's Thesis
Spectator’s Identification Perceived Athlete-Sponsor Fit and Behavioral Intention
Author: 冠廷, 陳., 2014 Aug 20Supervisor: Ma, S. (Supervisor)
Student thesis: Master's Thesis
Testing a Structural Model of Constraints Negotiation in Spectator Sport
Author: 仲瑜, 舒., 2014 Aug 29Supervisor: Ma, S. (Supervisor)
Student thesis: Master's Thesis
Testing the Effect of eSport Spectators’ Motivations on their Consumption Behavior: Comparison between a Real-time Strategy Game and a Card Game
Author: 岳彤, 花., 2016 Sep 1Supervisor: Ma, S. (Supervisor)
Student thesis: Master's Thesis
The influences of team-related factors and brand equity on purchase intention: The case of satellite fans
Author: 民育, 林., 2017 Sep 15Supervisor: Ma, S. (Supervisor)
Student thesis: Master's Thesis