So-Hyun Bae

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Phone886 6 2757575 ext 53508
Emailshbae0102gs.ncku.edutw

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Research activity per year

Education

Nanyang Technological University Marketing博士

Research Interests

行銷管理
國際行銷管理
跨文化消費者行為
行銷學的社會責任
口碑行為

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Dive into the research topics where So-Hyun Bae is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

1 Similar Profiles

2 Finished

內隱理論在租金消費中的作用
Bae, S.
21-08-01 → 22-07-31
Project: Research project
隱性理論對二手消費的影響
Bae, S.
20-11-01 → 21-10-31
Project: Research project

5 Article
1 Comment/debate

The Interactive Effect of Message Framing and Power Distance Belief on Tourists’ Attitudes Toward Slum Tours
Bae, S., Liu, X. & Ren, P., 2024, (Accepted/In press) In: Journal of Travel Research.
Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus)
Consumers' responses to hotels’ donation of rooms to homeless people: The impact of political ideology
Bae, S., 2023 Apr, In: Tourism Management. 95, 104678.
Research output: Contribution to journal › Article › peer-review
8 Citations (Scopus)
We are more tolerant than I: self-construal and consumer responses toward deceptive advertising
Bae, S., Liu, X. & Ng, S., 2022 Jun, In: Marketing Letters. 33, 2, p. 277-291 15 p.
Research output: Contribution to journal › Article › peer-review
9 Citations (Scopus)
Correction to: Holding an entity mind‑set deters consumption of recycled content products: the role of perceived product quality (International Review on Public and Nonprofit Marketing, (2021), 18, 4, (553-571), 10.1007/s12208-021-00285-4)
Bae, S., 2021 Dec, In: International Review on Public and Nonprofit Marketing. 18, 4, p. 573-574 2 p.
Research output: Contribution to journal › Comment/debate › peer-review

Open Access
Holding an entity mind-set deters consumption of recycled content products: the role of perceived product quality
Bae, S., 2021 Dec, In: International Review on Public and Nonprofit Marketing. 18, 4, p. 553-571 19 p.
Research output: Contribution to journal › Article › peer-review
7 Citations (Scopus)

So-Hyun Bae

Personal profile

Education

Research Interests

Fingerprint

Collaborations and top research areas from the last five years

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內隱理論在租金消費中的作用

隱性理論對二手消費的影響

The Interactive Effect of Message Framing and Power Distance Belief on Tourists’ Attitudes Toward Slum Tours

Consumers' responses to hotels’ donation of rooms to homeless people: The impact of political ideology

We are more tolerant than I: self-construal and consumer responses toward deceptive advertising

Correction to: Holding an entity mind‑set deters consumption of recycled content products: the role of perceived product quality (International Review on Public and Nonprofit Marketing, (2021), 18, 4, (553-571), 10.1007/s12208-021-00285-4)

Holding an entity mind-set deters consumption of recycled content products: the role of perceived product quality

So-Hyun Bae

Personal profile

Education

Research Interests

Fingerprint

Collaborations and top research areas from the last five years

Projects

內隱理論在租金消費中的作用

隱性理論對二手消費的影響

Research output

The Interactive Effect of Message Framing and Power Distance Belief on Tourists’ Attitudes Toward Slum Tours

Consumers' responses to hotels’ donation of rooms to homeless people: The impact of political ideology

We are more tolerant than I: self-construal and consumer responses toward deceptive advertising

Correction to: Holding an entity mind‑set deters consumption of recycled content products: the role of perceived product quality (International Review on Public and Nonprofit Marketing, (2021), 18, 4, (553-571), 10.1007/s12208-021-00285-4)

Holding an entity mind-set deters consumption of recycled content products: the role of perceived product quality