Projects per year
Personal profile
Education
- Nanyang Technological University Marketing博士
Research Interests
- 行銷管理
- 國際行銷管理
- 跨文化消費者行為
- 行銷學的社會責任
- 口碑行為
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Dive into the research topics where So-Hyun Bae is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Projects
- 2 Finished
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Consumers' responses to hotels’ donation of rooms to homeless people: The impact of political ideology
Bae, S., 2023 Apr, In: Tourism Management. 95, 104678.Research output: Contribution to journal › Article › peer-review
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We are more tolerant than I: self-construal and consumer responses toward deceptive advertising
Bae, S., Liu, X. & Ng, S., 2022 Jun, In: Marketing Letters. 33, 2, p. 277-291 15 p.Research output: Contribution to journal › Article › peer-review
2 Citations (Scopus) -
Correction to: Holding an entity mind‑set deters consumption of recycled content products: the role of perceived product quality (International Review on Public and Nonprofit Marketing, (2021), 18, 4, (553-571), 10.1007/s12208-021-00285-4)
Bae, S., 2021 Dec, In: International Review on Public and Nonprofit Marketing. 18, 4, p. 573-574 2 p.Research output: Contribution to journal › Comment/debate › peer-review
Open Access -
Holding an entity mind-set deters consumption of recycled content products: the role of perceived product quality
Bae, S., 2021 Dec, In: International Review on Public and Nonprofit Marketing. 18, 4, p. 553-571 19 p.Research output: Contribution to journal › Article › peer-review
3 Citations (Scopus) -
When Does Life Satisfaction Accompany Relational Identity Signaling: A Cross-Cultural Analysis
Kreuzbauer, R., Chiu, C. Y., Lin, S. & Bae, S. H., 2014 May, In: Journal of Cross-Cultural Psychology. 45, 4, p. 646-659 14 p.Research output: Contribution to journal › Article › peer-review
14 Citations (Scopus)