Projects per year
Personal profile
Education
- 2010 PhD, Department of Marketing, University of Texas at Arlington
Experience
- 2010/8~ present Assistant Professor, Institute of International Management
Research Interests
- Consumer Behavior
- Internet/Digital Marketing
- Electronic Commerce
- Online/Virtual Community
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Approach or avoid? The dualistic effects of envy on social media users’ behavioral intention
Wang, T., Mai, X. T. & Thai, T. D. H., 2021 Oct, In: International Journal of Information Management. 60, 102374.Research output: Contribution to journal › Article › peer-review
3 Citations (Scopus) -
Event and city image: the effect on revisit intention
Li, H., Lien, C. H., Wang, S. W., Wang, T. & Dong, W., 2021 Feb 26, In: Tourism Review. 76, 1, p. 212-228 17 p.Research output: Contribution to journal › Article › peer-review
7 Citations (Scopus) -
Turning social endorsement into brand passion
Wang, T., Thai, T. D. H., Ly, P. T. M. & Chi, T. P., 2021 Mar, In: Journal of Business Research. 126, p. 429-439 11 p.Research output: Contribution to journal › Article › peer-review
2 Citations (Scopus) -
Examining customer engagement and brand intimacy in social media context
Wang, T. & Lee, F. Y., 2020 May, In: Journal of Retailing and Consumer Services. 54, 102035.Research output: Contribution to journal › Article › peer-review
22 Citations (Scopus) -
Investigating the effect of social endorsement on customer brand relationships by using statistical analysis and fuzzy set qualitative comparative analysis (fsQCA)
Thai, T. D. H. & Wang, T., 2020 Dec, In: Computers in Human Behavior. 113, 106499.Research output: Contribution to journal › Article › peer-review
16 Citations (Scopus)