Projects per year
Personal profile
Education
- 2010 PhD, Department of Marketing, University of Texas at Arlington
Experience
- 2010/8~ present Assistant Professor, Institute of International Management
Research Interests
- Consumer Behavior
- Internet/Digital Marketing
- Electronic Commerce
- Online/Virtual Community
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 5 Finished
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Turning flaws into favors: Exploring the impact of self-mockery on purchase intention for aesthetically flawed products
Wang, T., Boonsiriroaj, C. & Poolperm, P., 2024, (Accepted/In press) In: Asia Pacific Management Review. 100344.Research output: Contribution to journal › Article › peer-review
Open Access -
Unveiling the effect of benign and malicious envy toward social media influencers on brand choice
Wang, T., Thai, T. D. H., Yeh, R. K. J. & Tamariz Fadic, C., 2024 Mar 7, In: Journal of Research in Interactive Marketing. 18, 2, p. 275-293 19 p.Research output: Contribution to journal › Article › peer-review
7 Citations (Scopus) -
Impact of Social Support and Reciprocity on Consumer Well-Being in Virtual Medical Communities
Wu, J. J., Lien, C. H., Wang, T. & Lin, T. W., 2023 Jan 1, In: Inquiry (United States). 60Research output: Contribution to journal › Article › peer-review
Open Access1 Citation (Scopus) -
We “like” to value the brand: a mixed-method study
Thai, T. D. H., Wang, T. & Nguyen, T. T., 2022 Oct 4, In: Journal of Product and Brand Management. 31, 8, p. 1265-1284 20 p.Research output: Contribution to journal › Article › peer-review
4 Citations (Scopus) -
Approach or avoid? The dualistic effects of envy on social media users’ behavioral intention
Wang, T., Mai, X. T. & Thai, T. D. H., 2021 Oct, In: International Journal of Information Management. 60, 102374.Research output: Contribution to journal › Article › peer-review
27 Citations (Scopus)