Tien Wang

Assistant Professor

Institute of International Management (IMBA)

Emailtwang@mail.ncku.edu.tw

148 Citations
5 h-Index

Research output per year

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Personal profile

Education

2010 PhD, Department of Marketing, University of Texas at Arlington

Experience

2010/8~ present Assistant Professor, Institute of International Management

Research Interests

Consumer Behavior
Internet/Digital Marketing
Electronic Commerce
Online/Virtual Community

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Projects

3 Finished

探討消費者在數位環境之顧客投入行為影響因素

Wang, T.

17-08-01 → 18-07-31

Project: Research project

從心理距離觀點探討價格排序效果對消費者網路購買決策之影響

Wang, T.

15-08-01 → 16-07-31

Project: Research project

探討社會資本對網路口碑的影響

Wang, T.

13-08-01 → 14-07-31

Project: Research project

Research Output

148 Citations
5 h-Index
8 Article
2 Conference contribution

Examining customer engagement and brand intimacy in social media context

Wang, T. & Lee, F. Y., 2020 May, In : Journal of Retailing and Consumer Services. 54, 102035.

Research output: Contribution to journal › Article

Social Identity Dimensions and Consumer Behavior in Social Media

Wang, T., 2017, In : Asia Pacific Management Review.

Research output: Contribution to journal › Article

Antecedents of emotional attachment of social media users

Wang, T., Yeh, R. K. J., Yen, D. C. & Sandoya, M. G., 2016 Jul 26, In : Service Industries Journal. 36, 9-10, p. 438-451 14 p.

Research output: Contribution to journal › Article

2 Citations (Scopus)

Electronic and in-person service quality of hybrid services

Wang, T., Yeh, R. K. J., Yen, D. C. & Nugroho, C. A., 2016 Oct 25, In : Service Industries Journal. 36, 13-14, p. 638-657 20 p.

Research output: Contribution to journal › Article

7 Citations (Scopus)

Intention to disclose personal information via mobile applications: A privacy calculus perspective

Wang, T., Duong, T. D. & Chen, C. C., 2016 Aug, In : International Journal of Information Management. 36, 4, p. 531-542 12 p.

Research output: Contribution to journal › Article

50 Citations (Scopus)