Projects per year
Personal profile
Education
- 2010 PhD, Department of Marketing, University of Texas at Arlington
Experience
- 2010/8~ present Assistant Professor, Institute of International Management
Research Interests
- Consumer Behavior
- Internet/Digital Marketing
- Electronic Commerce
- Online/Virtual Community
Fingerprint
Dive into the research topics where Tien Wang is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Network
Recent external collaboration on country level. Dive into details by clicking on the dots or
Projects
- 3 Finished
Research output
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Turning social endorsement into brand passion
Wang, T., Thai, T. D. H., Ly, P. T. M. & Chi, T. P., 2021 Mar, In: Journal of Business Research. 126, p. 429-439 11 p.Research output: Contribution to journal › Article › peer-review
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Event and city image: the effect on revisit intention
Li, H., Lien, C. H., Wang, S. W., Wang, T. & Dong, W., 2020 Jun 8, In: Tourism Review. 76, 1, p. 212-228 17 p.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus) -
Examining customer engagement and brand intimacy in social media context
Wang, T. & Lee, F. Y., 2020 May, In: Journal of Retailing and Consumer Services. 54, 102035.Research output: Contribution to journal › Article › peer-review
6 Citations (Scopus) -
Investigating the effect of social endorsement on customer brand relationships by using statistical analysis and fuzzy set qualitative comparative analysis (fsQCA)
Thai, T. D. H. & Wang, T., 2020 Dec, In: Computers in Human Behavior. 113, 106499.Research output: Contribution to journal › Article › peer-review
2 Citations (Scopus) -
Social Identity Dimensions and Consumer Behavior in Social Media
Wang, T., 2017, In: Asia Pacific Management Review.Research output: Contribution to journal › Article › peer-review
14 Citations (Scopus)