Projects per year
Personal profile
Education
- 2016 PhD, Department of Family and Consumer Sciences, University of Arizona
Research Interests
- Consumer Behavior
- Retail Branding
- Sensory Marketing
Experience
- 2012/01 ~ 2013/05 Student, Teaching Assistant and Research Assistant
- 2013/06 ~ 2016/5 Student
- 2017/02~ present Project Associate Professor, Institute of International Business, National Cheng Kung University
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 1 Finished
Research output
- 3 Article
-
This country is Loveable: A model of destination brand love considering consumption authenticity and social experience
Haq, M. D., Tseng, T. H., Cheng, H. L., Chiu, C. M. & Kuo, Y. H., 2024 Jun, In: Journal of Destination Marketing and Management. 32, 100878.Research output: Contribution to journal › Article › peer-review
2 Citations (Scopus) -
A synthesized retail brand personality framework: a cross-cultural study of Taiwan and the United States
Kuo, Y. H., Wu, P. C. & Ahn, S. Y., 2022 Sept 20, In: Cross Cultural and Strategic Management. 29, 4, p. 919-937 19 p.Research output: Contribution to journal › Article › peer-review
3 Citations (Scopus) -
The retail brand personality—Behavioral outcomes framework: Applications to identity and social identity theories
Kuo, Y. H., 2022 Aug 16, In: Frontiers in Psychology. 13, 903170.Research output: Contribution to journal › Article › peer-review
Open Access1 Citation (Scopus)