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Ya-Hui Kuo

Assistant Professor

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Personal profile


  • 2016 PhD, Department of Family and Consumer Sciences, University of Arizona

Research Interests

  • Consumer Behavior
  • Retail Branding
  • Sensory Marketing


  • 2012/01 ~ 2013/05 Student, Teaching Assistant and Research Assistant
  • 2013/06 ~ 2016/5 Student
  • 2017/02~ present Project Associate Professor, Institute of International Business, National Cheng Kung University

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Branding Business & Economics
Retail Business & Economics
Consumer behaviour Business & Economics
Marketing Business & Economics

Projects 2017 2018



Author: 佳敏, 邱., 2019

Supervisor: Kuo, Y. (Supervisor)

Student thesis: Master's Thesis