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以電子化服務品質為基礎探討影響線上消費者之忠誠度以及電子商務企業之品牌權益的關鍵因素: 展望理論、知覺風險與價值模式、與承諾信任理論之整合及比較
王, 維聰
(PI)
Department of Industrial and Information Management
Project
:
Research project
Overview
Project Details
Status
Finished
Effective start/end date
13-08-01
→
14-07-31
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