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品牌資產、品牌契合度對聯合品牌延伸產品的評估與原品牌資產的影響以及延伸屬性基礎對此關係之中介影響
Lai, Meng-Kuan
(PI)
Department of Business Administration
Project
:
Research project
Overview
Project Details
Status
Finished
Effective start/end date
01-08-01
→
02-07-31
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