以科技接受模式探討高爾夫運動之穿戴式裝置應用

Background: As the sports wearable device industry advances, new innovative technologies are being introduced and their applications in various sports fields are becoming more and more diversified. When new technological products or technologies are introduced into the sports field, does the acceptance of the products by sports participants or those providing related sports services meet the expectations? Are they willing to continue using the product? This is a factor to be considered in the development of sports technology. Purpose: To explore the history, current situation and problems faced by golf players (golfers and caddies) in using wearable devices. Methods: The study adopted a case study approach based on Davis, Bagozzi, & Warshaw (1989) Technology Acceptance Model (TAM) theory, including: perceived usefulness, perceived ease of use, attitude toward using, behavioral intention to use and technology usage. A semi-structured interview was conducted with five golfers with 3 to 32 years of playing experience, who played at least once a month, and two senior caddies with 15 and 30 years of service experience. Results and Conclusion: (a) In addition to ＂ease of use＂ and ＂usefulness＂ in TAM theory, the following factors were identified as influencing the attitude of golfers and caddies towards the use of wearable devices: ＂price of wearable devices＂, ＂skill level of golfers＂, ＂familiarity with the course environment＂, and ＂novelty and fun＂. (b) Golf beginners have positive attitudes toward wearable devices, but as their skills improve and they become more familiar with the venue, their attitudes, intention to use and frequency of use will gradually decline.; unless they are on an unfamiliar course, have a language barrier or are in an important game, then they will consider using a wearable device again. (c) The golfers are mostly positive about the services provided by caddies using the golf cart with the wearable device (iPad with Golface smart system app), which allows the golfers to improve the quality of service, reduce the chance of errors, avoid customer complaints, and reduce workload. (d) At present, the dilemma faced by the wearable devices in practice is that, besides the high price, most of the wearable devices are technically unable to achieve the green putting assistance function, causing the wearable devices to be useless after the ball is on the green. Finally, we proposed theoretical and practical suggestions based on the research results.