泡殼包裝之視觸覺感性研究

With the growing importance of product functions and technology, the importance of consumers’ perceptual experience has become increasingly important. Packaging is the first medium to contact consumers' senses in the consumption process. Among them, plastic is the most commonly used material in packaging manufacturing. Therefore, this research will explore the Kansei image of blister packaging through vision and tactile perception, to understand how packaging affects consumers’ image perception. This study analyzes 15 samples (5 thicknesses x 3 shapes), and discusses: (1) the difference in perceptual image of blister packaging between different sensory perceptions; (2) the perceptual image of thickness and shape of blister packaging. The results showed that thickness and shape mainly affects the sense of touch and visual-tactile perception. According to the Kansei images, the thickness can be divided into low thickness (0.4mm), medium thickness (0.5mm, 0.6mm) and high thickness (0.7mm, 0.8mm). The Kansei image of blister packaging will be different under the interaction of its constituent elements.