設計與評估提升公共運輸使用率之遊戲化激勵機制

Translated title of the contribution: Design and Evaluate Gamification Incentives to Promote Public Transportation Use

張 淳恩(Chun-En Zhang), 邱 裕鈞, 傅 強(Chiang Fu)

Research output: Contribution to journalArticlepeer-review

Abstract

To promote use of public transportation (PT) and relieve insufficient PT supply at peak hours, this paper designs a three-week gamification experiment (a specific incentive scheme is applied each week) with 50 invited participants to evaluate the effect of gamification incentives. Communication and competition among participants are real time posted at social media. Since two credited choices: to use public transportation and to depart at off-peak are responded at four degrees: no, low, medium, and high probability, this paper uses bivariate ordered probit to simultaneously model mode and departure time choice behaviors. The estimation results show that these two choice behaviors are not correlated and the variables of gender, occupation, income, number of accompanies and commuting distance are significantly tested. The gamification schemes with or without monetary rewards are all found effective. Additionally, gamification incentives are found to be more effective for departure time shift than mode shift.
Translated title of the contributionDesign and Evaluate Gamification Incentives to Promote Public Transportation Use
Original languageChinese (Traditional)
Pages (from-to)89-112
Number of pages24
Journal運輸學刊 = Journal of the Chinese Institute of Transportation
Volume30
Issue number2
DOIs
Publication statusPublished - 2018

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