A closer look at destination: Image, personality, relationship and loyalty

Ching Fu Chen, Sambath Phou

Research output: Contribution to journalArticlepeer-review

428 Citations (Scopus)


Drawing on brand relationship theory and attitude theory, this study investigates the relationships among destination image, destination personality, tourist-destination relationship and tourist behavior. Using a sample of 428 foreign tourists visiting the Angkor temple area of Cambodia and the structural equation modeling technique, the results reveal that destination image and destination personality have positive effects on the tourist-destination relationship, which in turn affect tourist behavior. The study lends support to brand relationship theory, indicating that tourists form emotional relationships with destinations, and further supports Bagozzi's (1992) reformulation of attitude theory with regard to the cognitive, affective and behavior sequence.

Original languageEnglish
Pages (from-to)269-278
Number of pages10
JournalTourism Management
Publication statusPublished - 2013 Jun

All Science Journal Classification (ASJC) codes

  • Development
  • Transportation
  • Tourism, Leisure and Hospitality Management
  • Strategy and Management


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