A model analysis of industrial specialization for innovation intensive service: Case of telematics service industry

Chia Han Yang, Jou Chen Chen, Joseph Z. Shyu

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2 Citations (Scopus)

Abstract

This research focuses on analyzing the specialization models of service industry. Particularly, a correlation between innovation types and specialization strategies will be constructed for the analysis of industrial specialization enabled by the IIS (innovation intensive service) platform model. A case study of Taiwan's Telematics service industry is also used in this research to demonstrate the validity of this specialization model. The IIS platform framework depicts the inter-linkages among six innovation types and eight specialization strategies in accordance with the requirements of value activities and externalities. This model connects firm's core competence, value activities, externalities, and specialization strategy, allowing analysis of needed integration of value activities and externalities based on pre-determined specialization strategy. Results of the empirical study reveal that the optimal specialization strategies of Taiwan's Telematics service industry is the marketing brand & channels specialization based on market innovation, and the network & platform operations specialization based on structural innovation.

Original languageEnglish
Title of host publicationICC 2008 - IEEE International Conference on Communications, Proceedings
Pages5494-5498
Number of pages5
DOIs
Publication statusPublished - 2008
EventIEEE International Conference on Communications, ICC 2008 - Beijing, China
Duration: 2008 May 192008 May 23

Publication series

NameIEEE International Conference on Communications
ISSN (Print)0536-1486

Other

OtherIEEE International Conference on Communications, ICC 2008
Country/TerritoryChina
CityBeijing
Period08-05-1908-05-23

All Science Journal Classification (ASJC) codes

  • Computer Networks and Communications
  • Electrical and Electronic Engineering

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