TY - GEN
T1 - A neural network approach to the optimal combination of product color design
AU - Lin, Yang Cheng
AU - Yeh, Chung Hsing
AU - Hung, Chen Hui
PY - 2008
Y1 - 2008
N2 - This paper presents a neural network (NN) approach to determining the best matching colors for a given product image in product design. With a wide variety of forms and colors on the market, mobile phones are used in an experimental study to illustrate the approach. 33 representative mobile phones and 50 commonly used colors are used as experimental samples to examine how product color affects a product image perceived by consumers. Four NN models are built with different hidden neurons to examine how a particular combination of mobile phone form and color matches the simple-complex image. The performance evaluation result shows that the number of hidden neurons has no significant effect on the predictive ability of the NN models. The NN models can be used to construct a product color database for supporting design decisions on product colors for matching a desirable product image.
AB - This paper presents a neural network (NN) approach to determining the best matching colors for a given product image in product design. With a wide variety of forms and colors on the market, mobile phones are used in an experimental study to illustrate the approach. 33 representative mobile phones and 50 commonly used colors are used as experimental samples to examine how product color affects a product image perceived by consumers. Four NN models are built with different hidden neurons to examine how a particular combination of mobile phone form and color matches the simple-complex image. The performance evaluation result shows that the number of hidden neurons has no significant effect on the predictive ability of the NN models. The NN models can be used to construct a product color database for supporting design decisions on product colors for matching a desirable product image.
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U2 - 10.1109/NCM.2008.194
DO - 10.1109/NCM.2008.194
M3 - Conference contribution
AN - SCOPUS:57849095813
SN - 9780769533223
T3 - Proceedings - 4th International Conference on Networked Computing and Advanced Information Management, NCM 2008
SP - 53
EP - 57
BT - Proceedings - 4th International Conference on Networked Computing and Advanced Information Management, NCM 2008
T2 - 4th International Conference on Networked Computing and Advanced Information Management, NCM 2008
Y2 - 2 September 2008 through 4 September 2008
ER -