A novel evaluation model for the vehicle navigation device market using hybrid mcdm techniques

Chia Li Lin, Meng Shu Hsieh, Gwo Hshiung Tzeng

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)

Abstract

The developing strategy of ND is also presented to initiate the product roadmap. Criteria for evaluation are constructed via reviewing papers, interviewing experts and brain-storming. The ISM (interpretive structural modeling) method was used to construct the relationship between each criterion. The existing NDs were sampled to benchmark the gap between the consumer's aspired/desired utilities with respect to the utilities of existing/developing NDs. The VIKOR method was applied to rank the sampled NDs. This paper will propose the key driving criteria of purchasing new ND and compare the consumer behavior of various characters. Those conclusions can be served as a reference for ND producers for improving existing functions or planning further utilities in the next e-era ND generation.

Original languageEnglish
Title of host publicationCutting-Edge Research Topics on Multiple Criteria Decision Making
Subtitle of host publication20th International Conference, MCDM 2009, Chengdu/Jiuzhaigou, Proceedings
Pages769-779
Number of pages11
DOIs
Publication statusPublished - 2009 Aug 14

Publication series

NameCommunications in Computer and Information Science
Volume35
ISSN (Print)1865-0929

All Science Journal Classification (ASJC) codes

  • Computer Science(all)
  • Mathematics(all)

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