A Preliminary Study on Product Design of Emotional Appeal by Canonical Correlation Analysis of Public Attitudes towards Water-Saving Equipment Based on ABC Model

Kuei Chen Chiu, Chien Lung Chen, Hsin Fa Lin, Yung Hsun Wu, Lan Ting Shih

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

This study aims to explore the attitudes of the public toward water-saving equipment. We also explore the impact of affect factor, behavior factor, and cognition factor on the acceptance of the public toward water-saving equipment. We conduct a questionnaire based on the psychology theory, the ABC (Affect, Behavior, and Cognition) model, to investigate the attitudes of the public while using three types of water-saving faucets. The results show that the acceptance of the public toward using water-saving faucets is mainly influenced by affect factor. According to the results, this study suggests that in the implementation of water-saving activities, for design of water-saving equipment the affect appeal should be given priority, and induce people to use water-saving equipment for achieving water-saving purposes through the product design of water-saving equipment with affect appeal.

Original languageEnglish
Title of host publication2019 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2019
PublisherIEEE Computer Society
Pages1501-1505
Number of pages5
ISBN (Electronic)9781728138046
DOIs
Publication statusPublished - 2019 Dec
Event2019 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2019 - Macao, Macao
Duration: 2019 Dec 152019 Dec 18

Publication series

NameIEEE International Conference on Industrial Engineering and Engineering Management
ISSN (Print)2157-3611
ISSN (Electronic)2157-362X

Conference

Conference2019 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2019
CountryMacao
CityMacao
Period19-12-1519-12-18

All Science Journal Classification (ASJC) codes

  • Business, Management and Accounting (miscellaneous)
  • Industrial and Manufacturing Engineering
  • Safety, Risk, Reliability and Quality

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  • Cite this

    Chiu, K. C., Chen, C. L., Lin, H. F., Wu, Y. H., & Shih, L. T. (2019). A Preliminary Study on Product Design of Emotional Appeal by Canonical Correlation Analysis of Public Attitudes towards Water-Saving Equipment Based on ABC Model. In 2019 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2019 (pp. 1501-1505). [8978948] (IEEE International Conference on Industrial Engineering and Engineering Management). IEEE Computer Society. https://doi.org/10.1109/IEEM44572.2019.8978948