Original language | English |
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Title of host publication | Product-Country Images |
Subtitle of host publication | Impact and Role in International Marketing |
Publisher | Taylor and Francis |
Pages | 245-254 |
Number of pages | 10 |
ISBN (Electronic) | 9781317953197 |
ISBN (Print) | 9781315863931 |
Publication status | Published - 2014 May 1 |
All Science Journal Classification (ASJC) codes
- Economics, Econometrics and Finance(all)
- Business, Management and Accounting(all)