A research Note on Country-of-Origin in Industrial Settings

Chwo Ming Joseph Yu, Cheng Nan Chen

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Citations (Scopus)
Original languageEnglish
Title of host publicationProduct-Country Images
Subtitle of host publicationImpact and Role in International Marketing
PublisherTaylor and Francis
Pages245-254
Number of pages10
ISBN (Electronic)9781317953197
ISBN (Print)9781315863931
Publication statusPublished - 2014 May 1

All Science Journal Classification (ASJC) codes

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this