| Original language | English |
|---|---|
| Title of host publication | Product-Country Images |
| Subtitle of host publication | Impact and Role in International Marketing |
| Publisher | Taylor and Francis |
| Pages | 245-254 |
| Number of pages | 10 |
| ISBN (Electronic) | 9781317953197 |
| ISBN (Print) | 9781315863931 |
| Publication status | Published - 2014 May 1 |
All Science Journal Classification (ASJC) codes
- Economics, Econometrics and Finance(all)
- General Business,Management and Accounting