TY - GEN
T1 - A research on the image system of 'Tujia Brocade' feature types
AU - Chow, Wei
AU - Shieh, Meng Dar
AU - Wu, Fan
AU - Gao, Han
N1 - Funding Information:
This study was supported by "Social Sciences Foundation of Jiangsu Province" ("The research on cultural gene genealogy construction and contemporary design transformation of Jiangnan Brocade"). Thanks to the anonymous reviewers' advice for helping to improve this paper considerably.
Publisher Copyright:
© 2022 IEEE.
PY - 2022
Y1 - 2022
N2 - The study designed the image questionnaires based on nine representative samples and 20 adjective images of Tujia Brocade. Also, the morphological matrix was achieved through the focus group. The morphological matrix includes five features and corresponding feature types of Tujia Brocade. Then, the image of each feature type was calculated based on the multivariate analysis of variance (MANOVA). The image system of Tujia Brocade feature types was constructed. The analysis results showed that five features of Tujia Brocade could have significant influence on the different vocabulary images. This study investigated the relationship between the vocabulary images and the feature types of Tujia Brocade. The study can provide references for designers and relevant manufacturers to understand consumers' psychology and help Tujia Brocade to update and renovate.
AB - The study designed the image questionnaires based on nine representative samples and 20 adjective images of Tujia Brocade. Also, the morphological matrix was achieved through the focus group. The morphological matrix includes five features and corresponding feature types of Tujia Brocade. Then, the image of each feature type was calculated based on the multivariate analysis of variance (MANOVA). The image system of Tujia Brocade feature types was constructed. The analysis results showed that five features of Tujia Brocade could have significant influence on the different vocabulary images. This study investigated the relationship between the vocabulary images and the feature types of Tujia Brocade. The study can provide references for designers and relevant manufacturers to understand consumers' psychology and help Tujia Brocade to update and renovate.
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U2 - 10.1109/CoST57098.2022.00077
DO - 10.1109/CoST57098.2022.00077
M3 - Conference contribution
AN - SCOPUS:85140893784
T3 - Proceedings - 2022 International Conference on Culture-Oriented Science and Technology, CoST 2022
SP - 344
EP - 347
BT - Proceedings - 2022 International Conference on Culture-Oriented Science and Technology, CoST 2022
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 2022 International Conference on Culture-Oriented Science and Technology, CoST 2022
Y2 - 18 August 2022 through 21 August 2022
ER -