A study of contextual rules for Web storefronts based on E-marketing in the agent-mediated electronic commerce

Wen Shan Lin, Nathalie Cassaigne

Research output: Contribution to conferencePaper

3 Citations (Scopus)

Abstract

Electronic commerce is set to be a major application area of agent technology, however, intelligent agents need to improve the effectiveness of their searching capabilities. This study employs the knowledge of human search as a basis for agents to adopt in the dynamic environment of electronic commerce. It is presumed user builds an understanding of the web site, in particular of the marketing strategy and tactics used in a site when he does browsing or searching. This knowledge is extracted and deducted from E-marketing strategies and is translated to contextual rules. The rules can then be used to programme intelligent agents in order to improve recall and precision rates of search results.

Original languageEnglish
Pages85-89
Number of pages5
Publication statusPublished - 2002 Jan 1
Event2002 IEEE International Engineering Management Conference - Cambridge, United Kingdom
Duration: 2002 Aug 182002 Aug 20

Other

Other2002 IEEE International Engineering Management Conference
CountryUnited Kingdom
CityCambridge
Period02-08-1802-08-20

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All Science Journal Classification (ASJC) codes

  • Engineering(all)
  • Management Science and Operations Research

Cite this

Lin, W. S., & Cassaigne, N. (2002). A study of contextual rules for Web storefronts based on E-marketing in the agent-mediated electronic commerce. 85-89. Paper presented at 2002 IEEE International Engineering Management Conference, Cambridge, United Kingdom.