A study on color emotion for plastic eyewear

Ching Chien Liang, Kuohsiang Chen, Chun-Heng Ho

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

This study explored consumers' Kansei evaluation of the color of plastic eyewear. The procedure included: (1) collecting over 400 plastic eyewear samples on Taiwan's market; (2) collecting emotional adjectives for describing the color of eyewear frames, (3) selecting one representative eyewear frame and 10 variation colors by four design experts, (4) selecting 8 representative emotional adjectives with Kawakita Jiro method, (5) conducting experiment with Semantic Differential method to record the subjective evaluation of the eyewear samples, (6) analyzing data collected with multi-variable analysis and principal component analysis. The results indicated that: the Red frame had the highest scores on "avant-garde", "strong" as well as "unique"; the Pink frame exhibited "soft" feel; the Yellow frame showed "young" most; the Green frame demonstrated "vulgar" impression; the Indigo frame displayed the most "popular" and "rational"; the Black frame presented "traditional", "stable", "noble" and "formal"; while the Purple frame represented the most "sensational". On the whole, the color of plastic eyewear had significant emotional appeal for peoples. Different color collocation of eyewear will change the overall emotional reflection. The results of the study may serve as a reference of color plan for eyewear designer as well as end users.

Original languageEnglish
Title of host publicationNew World Situation
Subtitle of host publicationNew Directions in Concurrent Engineering - Proceedings of the 17th ISPE International Conference on Concurrent Engineering
Pages129-140
Number of pages12
DOIs
Publication statusPublished - 2010 Dec 1
Event17th ISPE International Conference on Concurrent Engineering, CE 2010 - Cracow, Poland
Duration: 2010 Sep 62010 Sep 10

Publication series

NameAdvanced Concurrent Engineering
ISSN (Print)1865-5440

Other

Other17th ISPE International Conference on Concurrent Engineering, CE 2010
CountryPoland
CityCracow
Period10-09-0610-09-10

Fingerprint

Plastics
Color
Principal component analysis
Semantics
Experiments

All Science Journal Classification (ASJC) codes

  • Software

Cite this

Liang, C. C., Chen, K., & Ho, C-H. (2010). A study on color emotion for plastic eyewear. In New World Situation: New Directions in Concurrent Engineering - Proceedings of the 17th ISPE International Conference on Concurrent Engineering (pp. 129-140). (Advanced Concurrent Engineering). https://doi.org/10.1007/978-0-85729-024-3-15
Liang, Ching Chien ; Chen, Kuohsiang ; Ho, Chun-Heng. / A study on color emotion for plastic eyewear. New World Situation: New Directions in Concurrent Engineering - Proceedings of the 17th ISPE International Conference on Concurrent Engineering. 2010. pp. 129-140 (Advanced Concurrent Engineering).
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Liang, CC, Chen, K & Ho, C-H 2010, A study on color emotion for plastic eyewear. in New World Situation: New Directions in Concurrent Engineering - Proceedings of the 17th ISPE International Conference on Concurrent Engineering. Advanced Concurrent Engineering, pp. 129-140, 17th ISPE International Conference on Concurrent Engineering, CE 2010, Cracow, Poland, 10-09-06. https://doi.org/10.1007/978-0-85729-024-3-15

A study on color emotion for plastic eyewear. / Liang, Ching Chien; Chen, Kuohsiang; Ho, Chun-Heng.

New World Situation: New Directions in Concurrent Engineering - Proceedings of the 17th ISPE International Conference on Concurrent Engineering. 2010. p. 129-140 (Advanced Concurrent Engineering).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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Liang CC, Chen K, Ho C-H. A study on color emotion for plastic eyewear. In New World Situation: New Directions in Concurrent Engineering - Proceedings of the 17th ISPE International Conference on Concurrent Engineering. 2010. p. 129-140. (Advanced Concurrent Engineering). https://doi.org/10.1007/978-0-85729-024-3-15