A study on customer involvement in final assembly for DIY products

Jyh Wen Ho, Yeu Shiang Huang

Research output: Contribution to journalArticlepeer-review

8 Citations (Scopus)

Abstract

The objective of this paper is to investigate the degree of the customer involvement in final assembly (CIFA) in establishing a do-it-yourself (DIY) product design in order to achieve cost minimization of the incumbent firm in a competitive environment. Such a decision-making problem is addressed with consideration of the competitors and the learning curve effect within the three hypothetical stages of a product life cycle (PLC). Accordingly, a Bayesian decision model that incorporates expert opinions with available information is proposed to determine the optimal CIFA ratio for a DIY product. Finally, a numerical example is used to illustrate the effectiveness of the proposed model, and sensitivity analyses are also performed in light of the numerical example.

Original languageEnglish
Pages (from-to)19-27
Number of pages9
JournalComputers and Industrial Engineering
Volume56
Issue number1
DOIs
Publication statusPublished - 2009 Feb

All Science Journal Classification (ASJC) codes

  • Computer Science(all)
  • Engineering(all)

Fingerprint

Dive into the research topics of 'A study on customer involvement in final assembly for DIY products'. Together they form a unique fingerprint.

Cite this