A study on customer involvement in final assembly for DIY products

Jyh Wen Ho, Yeu Shiang Huang

Research output: Contribution to journalArticlepeer-review

9 Citations (Scopus)


The objective of this paper is to investigate the degree of the customer involvement in final assembly (CIFA) in establishing a do-it-yourself (DIY) product design in order to achieve cost minimization of the incumbent firm in a competitive environment. Such a decision-making problem is addressed with consideration of the competitors and the learning curve effect within the three hypothetical stages of a product life cycle (PLC). Accordingly, a Bayesian decision model that incorporates expert opinions with available information is proposed to determine the optimal CIFA ratio for a DIY product. Finally, a numerical example is used to illustrate the effectiveness of the proposed model, and sensitivity analyses are also performed in light of the numerical example.

Original languageEnglish
Pages (from-to)19-27
Number of pages9
JournalComputers and Industrial Engineering
Issue number1
Publication statusPublished - 2009 Feb

All Science Journal Classification (ASJC) codes

  • General Computer Science
  • General Engineering


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