Abstract
From ancient to modern times, jewellery is an important decorative object and has been playing an important role in expressing self-motion, as well as practical function. Females are the embodiment of it. Being a carrier of affection, the research of Kansei image of jewellery becomes increasingly important. However, few research have been done focusing on the Kansei image of jewellery based on the current literature on jewellery. Therefore, the objectives of this study are as follows: (1) to classify female jewellery lovers into different groups based on HEXACO model; (2) to investigate the Kansei image of jewellery of different ethnic groups and find the corresponding relation of personality traits and jewellery images. The research process is divided into three stages. (1) The first stage is to screen the experimental samples and words related to jewellery. (2) The second stage is to do the Likert scale investigation based on the HEXACO model and charms image. (3) The third stage is the data analysis. By doing the Factor Analysis, the kinds of image factors which are corresponded to different personality traits will be discussed. In view of the analysis presented above, the study aims to construct a female perceptual image of jewellery, develop the image table of jewellery corresponding to different female ethnic groups, and build up the systematic impression between designers and users. The experimental results can be used as the reference for the jewellery-related manufacturers in jewellery design, sales and use.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 7th International Conference on Kansei Engineering and Emotion Research, 2018 |
| Publisher | Springer Verlag |
| Pages | 94-103 |
| Number of pages | 10 |
| ISBN (Print) | 9789811086113 |
| DOIs | |
| Publication status | Published - 2018 Jan 1 |
| Event | 7th International Conference on Kansei Engineering and Emotion Research, KEER 2018 - Kuching, Malaysia Duration: 2018 Mar 19 → 2018 Mar 22 |
Publication series
| Name | Advances in Intelligent Systems and Computing |
|---|---|
| Volume | 739 |
| ISSN (Print) | 2194-5357 |
Other
| Other | 7th International Conference on Kansei Engineering and Emotion Research, KEER 2018 |
|---|---|
| Country | Malaysia |
| City | Kuching |
| Period | 18-03-19 → 18-03-22 |
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All Science Journal Classification (ASJC) codes
- Control and Systems Engineering
- Computer Science(all)
Cite this
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A Study on Developing the Kansei Engineering of Jewellery in Female Users : Take PANDORA Jewellery for Example. / Han, Jia Xuan; Ma, Min-Yuan.
Proceedings of the 7th International Conference on Kansei Engineering and Emotion Research, 2018. Springer Verlag, 2018. p. 94-103 (Advances in Intelligent Systems and Computing; Vol. 739).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
TY - GEN
T1 - A Study on Developing the Kansei Engineering of Jewellery in Female Users
T2 - Take PANDORA Jewellery for Example
AU - Han, Jia Xuan
AU - Ma, Min-Yuan
PY - 2018/1/1
Y1 - 2018/1/1
N2 - From ancient to modern times, jewellery is an important decorative object and has been playing an important role in expressing self-motion, as well as practical function. Females are the embodiment of it. Being a carrier of affection, the research of Kansei image of jewellery becomes increasingly important. However, few research have been done focusing on the Kansei image of jewellery based on the current literature on jewellery. Therefore, the objectives of this study are as follows: (1) to classify female jewellery lovers into different groups based on HEXACO model; (2) to investigate the Kansei image of jewellery of different ethnic groups and find the corresponding relation of personality traits and jewellery images. The research process is divided into three stages. (1) The first stage is to screen the experimental samples and words related to jewellery. (2) The second stage is to do the Likert scale investigation based on the HEXACO model and charms image. (3) The third stage is the data analysis. By doing the Factor Analysis, the kinds of image factors which are corresponded to different personality traits will be discussed. In view of the analysis presented above, the study aims to construct a female perceptual image of jewellery, develop the image table of jewellery corresponding to different female ethnic groups, and build up the systematic impression between designers and users. The experimental results can be used as the reference for the jewellery-related manufacturers in jewellery design, sales and use.
AB - From ancient to modern times, jewellery is an important decorative object and has been playing an important role in expressing self-motion, as well as practical function. Females are the embodiment of it. Being a carrier of affection, the research of Kansei image of jewellery becomes increasingly important. However, few research have been done focusing on the Kansei image of jewellery based on the current literature on jewellery. Therefore, the objectives of this study are as follows: (1) to classify female jewellery lovers into different groups based on HEXACO model; (2) to investigate the Kansei image of jewellery of different ethnic groups and find the corresponding relation of personality traits and jewellery images. The research process is divided into three stages. (1) The first stage is to screen the experimental samples and words related to jewellery. (2) The second stage is to do the Likert scale investigation based on the HEXACO model and charms image. (3) The third stage is the data analysis. By doing the Factor Analysis, the kinds of image factors which are corresponded to different personality traits will be discussed. In view of the analysis presented above, the study aims to construct a female perceptual image of jewellery, develop the image table of jewellery corresponding to different female ethnic groups, and build up the systematic impression between designers and users. The experimental results can be used as the reference for the jewellery-related manufacturers in jewellery design, sales and use.
UR - http://www.scopus.com/inward/record.url?scp=85044210919&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85044210919&partnerID=8YFLogxK
U2 - 10.1007/978-981-10-8612-0_11
DO - 10.1007/978-981-10-8612-0_11
M3 - Conference contribution
SN - 9789811086113
T3 - Advances in Intelligent Systems and Computing
SP - 94
EP - 103
BT - Proceedings of the 7th International Conference on Kansei Engineering and Emotion Research, 2018
PB - Springer Verlag
ER -