A Study on Developing the Kansei Engineering of Jewellery in Female Users: Take PANDORA Jewellery for Example

Jia Xuan Han, Min yuan Ma

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

From ancient to modern times, jewellery is an important decorative object and has been playing an important role in expressing self-motion, as well as practical function. Females are the embodiment of it. Being a carrier of affection, the research of Kansei image of jewellery becomes increasingly important. However, few research have been done focusing on the Kansei image of jewellery based on the current literature on jewellery. Therefore, the objectives of this study are as follows: (1) to classify female jewellery lovers into different groups based on HEXACO model; (2) to investigate the Kansei image of jewellery of different ethnic groups and find the corresponding relation of personality traits and jewellery images. The research process is divided into three stages. (1) The first stage is to screen the experimental samples and words related to jewellery. (2) The second stage is to do the Likert scale investigation based on the HEXACO model and charms image. (3) The third stage is the data analysis. By doing the Factor Analysis, the kinds of image factors which are corresponded to different personality traits will be discussed. In view of the analysis presented above, the study aims to construct a female perceptual image of jewellery, develop the image table of jewellery corresponding to different female ethnic groups, and build up the systematic impression between designers and users. The experimental results can be used as the reference for the jewellery-related manufacturers in jewellery design, sales and use.

Original languageEnglish
Title of host publicationProceedings of the 7th International Conference on Kansei Engineering and Emotion Research, 2018
EditorsShinichi Koyama, Toshimasa Yamanaka, Pierre Levy, Anitawati Mohd Lokman, Kuohsiang Chen
PublisherSpringer Verlag
Pages94-103
Number of pages10
ISBN (Print)9789811086113
DOIs
Publication statusPublished - 2018 Jan 1
Event7th International Conference on Kansei Engineering and Emotion Research, KEER 2018 - Kuching, Malaysia
Duration: 2018 Mar 192018 Mar 22

Publication series

NameAdvances in Intelligent Systems and Computing
Volume739
ISSN (Print)2194-5357

Other

Other7th International Conference on Kansei Engineering and Emotion Research, KEER 2018
CountryMalaysia
CityKuching
Period18-03-1918-03-22

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All Science Journal Classification (ASJC) codes

  • Control and Systems Engineering
  • Computer Science(all)

Cite this

Han, J. X., & Ma, M. Y. (2018). A Study on Developing the Kansei Engineering of Jewellery in Female Users: Take PANDORA Jewellery for Example. In S. Koyama, T. Yamanaka, P. Levy, A. Mohd Lokman, & K. Chen (Eds.), Proceedings of the 7th International Conference on Kansei Engineering and Emotion Research, 2018 (pp. 94-103). (Advances in Intelligent Systems and Computing; Vol. 739). Springer Verlag. https://doi.org/10.1007/978-981-10-8612-0_11