A study on pricing and delivery strategy for e-retailing systems

Yeu Shiang Huang, Si Hen Chen, Jyh Wen Ho

Research output: Contribution to journalArticlepeer-review

10 Citations (Scopus)


This study investigates the dynamics between price and lead time for an e-retailing system in which one of its commodities is offered by two duopolistic suppliers. A Stackelberg game is formulated by considering the two suppliers as the leaders and the e-retailer as the follower. The proposed model assists the channel members in getting an equilibrium relationship in a competitive environment. The results suggest that when a supplier chooses a shorter lead time as the competitive strategy, the other supplier should choose a lower price for counteraction, and channel members should understand the characteristics of demand before promoting their commodities.

Original languageEnglish
Pages (from-to)71-84
Number of pages14
JournalTransportation Research Part E: Logistics and Transportation Review
Publication statusPublished - 2013 Nov

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Civil and Structural Engineering
  • Transportation


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