A Study on Tea Drinking Experience Factors of Kong Fu Tea in Southern Fujian Province of China

Biyun Hong, Min-Yuan Ma

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

With the development of experience economy, tea drinking ceremony which has strong experience is beginning to receive attention. Especially Kong Fu Tea in southern Fujian province in China. The ceremony of it is complex, coherent and orderly. It is hard for beginner to understand and experience effectively. So, achieve users’ experience needs and factors of it is important. Therefore, the research tried to use POEMS framework which is a tool of activity-focused research to observe and record the users. And then to extract the experience factors of tea drinking of Kong Fu Tea in southern Fujian province of China. Applied Quantification Theory Type I to analysis the relationship between the factors and the users’ feeling of good experience. According to the results of QTTI, proposed three notices for creating a nice experience for the type of tea drinking through Focus Groups Method. It hopes to provide some reference for the relevant people and promote the development of tea drinking experience of Kong Fu Tea.

Original languageEnglish
Title of host publicationAdvances in Affective and Pleasurable Design - Proceedings of the AHFE 2019 International Conference on Affective and Pleasurable Design
EditorsShuichi Fukuda
PublisherSpringer Verlag
Pages412-417
Number of pages6
ISBN (Print)9783030204402
DOIs
Publication statusPublished - 2020 Jan 1
EventAHFE International Conference on Affective and Pleasurable Design, 2019 - Washington D.C., United States
Duration: 2019 Jul 242019 Jul 28

Publication series

NameAdvances in Intelligent Systems and Computing
Volume952
ISSN (Print)2194-5357
ISSN (Electronic)2194-5365

Conference

ConferenceAHFE International Conference on Affective and Pleasurable Design, 2019
CountryUnited States
CityWashington D.C.
Period19-07-2419-07-28

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All Science Journal Classification (ASJC) codes

  • Control and Systems Engineering
  • Computer Science(all)

Cite this

Hong, B., & Ma, M-Y. (2020). A Study on Tea Drinking Experience Factors of Kong Fu Tea in Southern Fujian Province of China. In S. Fukuda (Ed.), Advances in Affective and Pleasurable Design - Proceedings of the AHFE 2019 International Conference on Affective and Pleasurable Design (pp. 412-417). (Advances in Intelligent Systems and Computing; Vol. 952). Springer Verlag. https://doi.org/10.1007/978-3-030-20441-9_43