A study on the evaluation method of fuzzy theory on cultural and creative products in Taiwanese aborigines' cultures

Ming Feng Wang, Shih Wen Hsiao, Yu Zhong

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)

Abstract

As one of the four major ethnic groups, Taiwanese aborigines boast unique cultures. Over the past decades, they have gradually fascinated the international community since they were vigorously publicized by the government and the academic circle. Among Taiwan's aboriginal groups, the Taos on Orchid Island are the most densely-concentrated and the least affected by the Chinese culture; meanwhile, they display special traits of oceanic culture. Therefore, the authors decomposed and composed their cultural resources by applying the theories about three-layered culture, symbolism, metaphysics, and reverse-triangular cultural space. Next, the questionnaire based on semantic differential was answered to collect the Taos' cultural vocabulary. Thereafter, form construction was employed to take apart the components of the creative product. Also, quantitative theory I was used to extract the form design elements, and then the creative product was developed. The fuzzy theory was then adopted to evaluate the questionnaire respondents' preference for the Taos' cultural symbols. According to the questionnaire survey, “commonly-eaten” is the best-liked adjective, “brave” ranks second, “bountiful” ranks third, “geometric” ranks fourth, and “natural” comes out last. Finally, a pepper jar with the image of a male Tao riding on the boat of spiced boards, with a flying fish in his and was designed as the Culture-based Creative product.

Original languageEnglish
Title of host publicationProceedings of the 2019 International Conference on Artificial Intelligence and Computer Science, AICS 2019
PublisherAssociation for Computing Machinery
Pages55-61
Number of pages7
ISBN (Electronic)9781450371506
DOIs
Publication statusPublished - 2019 Jul 12
Event2019 International Conference on Artificial Intelligence and Computer Science, AICS 2019 - Wuhan, China
Duration: 2019 Jul 122019 Jul 13

Publication series

NameACM International Conference Proceeding Series

Conference

Conference2019 International Conference on Artificial Intelligence and Computer Science, AICS 2019
CountryChina
CityWuhan
Period19-07-1219-07-13

All Science Journal Classification (ASJC) codes

  • Software
  • Human-Computer Interaction
  • Computer Vision and Pattern Recognition
  • Computer Networks and Communications

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