Achieving customer satisfaction through product-service systems

Jeh-Nan Pan, Hung Thi Ngoc Nguyen

Research output: Contribution to journalArticle

39 Citations (Scopus)

Abstract

The purpose of this research is to help manufacturing companies identify the key performance evaluation criteria for achieving customer satisfaction through Balanced Scorecard (BSC) and Multiple Criteria Decision Making (MCDM) approaches. To explore the causal relationships among the four dimensions of business performance in Balanced Scorecard as well as their key performance criteria, a MCDM approach combining DEMATEL and ANP techniques is adopted. Subsequently, the MCDM framework is tested using Delphi method and a questionnaire survey is conducted in 24 manufacturing firms from Taiwan, Vietnam and Thailand. The research findings indicate that manufacturing companies should focus more on improving customer perspectives such as customer satisfaction and customer loyalty by integrating products and services innovation and providing diversified value-added product-service offerings as well as developing close long-term partnership with customers. In addition, the classification of importance and improvability into four strategic planning zones provide practicing managers with a decision making tool for prioritizing continuous improvement projects and effectively allocating their resources to those key criteria identified in the strategic map for business performance improvement. By identifying critical criteria and their interrelationships, our research results can help manufacturing companies enhance their business performance in both financial and non-financial perspectives. They can also serve as valuable guidelines and references for manufacturing companies to achieve better customer satisfaction through sustainable product-service system practices.

Original languageEnglish
Pages (from-to)179-190
Number of pages12
JournalEuropean Journal of Operational Research
Volume247
Issue number1
DOIs
Publication statusPublished - 2015 Nov 16

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Customer Satisfaction
Customer satisfaction
Multiple Criteria Decision Making
Manufacturing
Balanced Score Card
Customers
Decision making
Industry
Strategic Planning
Continuous Improvement
Taiwan
Questionnaire
Performance Evaluation
Strategic planning
Decision Making
Manufacturing companies
Product-service systems
Resources
Business
Managers

All Science Journal Classification (ASJC) codes

  • Computer Science(all)
  • Modelling and Simulation
  • Management Science and Operations Research
  • Information Systems and Management

Cite this

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Achieving customer satisfaction through product-service systems. / Pan, Jeh-Nan; Nguyen, Hung Thi Ngoc.

In: European Journal of Operational Research, Vol. 247, No. 1, 16.11.2015, p. 179-190.

Research output: Contribution to journalArticle

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